What is Content Farming?

With the recent update of the Google’s search algorithm, websites that practices content farming were slowly banned from the search engine. According to Wiki, content farming “is generating large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. This is to generate advertising revenue through page views.”

For Google, content farming sites are considered as “low-quality sites” and “sites with no original content.” Oftentimes, websites result to content farming to attract visitors and boost their search engine rankings. Website owners flood their site with duplicate content, as it targets the search results, page views and revenues, disregarding its quality.

The new algorithm, known as “Google Panda,” is banning sites with duplicate content. To avoid this, write your own content. Never copy your content from other sites. Remove low-quality content websites that are linking to your site. Always update your site with a new and original content. Avoid content farming.

Do this and you don’t have to worry about Google’s algorithm. Also, it can help you achieve better rankings on the search engine results page. 

Which is which for your content – quality or quantity?

The Golden Rule of SEO: content is king. Without the content, your website is good as useless. The internet serves as the medium for information and people search for that information. Web content is important for search engine optimization to increase your page rank in the search engine. Fresh content will attract search engines –the more content you add in your website, the more it will increase your chances of getting a higher result. Now the question is: when adding content on your website, will you settle for quality or quantity? Do you want a website with lots of poorly written articles or a website that has few articles but of quality work?

You want to increase your position in the results page so you can gain more traffic. People use search engines to find what they are looking for. So if you put too many poorly written articles in your website, the visitors will never visit your site again after seeing the quality of your work. Soon enough, no one will eventually visit your site. Your efforts of increasing your ranking in the search engine will be put into vain.
                

If you focus on the quality of your content, you will have a greater chance of succeeding in the results page. If your website has some useful content, the people will want to visit your site again. People would want to see your articles – chances are, they will return frequently to look forward for you new published article. If you have a strong “fan” base, it will surely generate internet traffic. Traffic is the key to success of any website especially if you have consistent traffic in your site. Webmasters who focus more on the quality of their content will have greater chance of being on top.

It is not a question that quantity in your content will help promote your website – but publishing too many poorly written articles in your website? Forget it! You market your website because of the quality of its content. Quality in content is indispensable – remember, it’s what people go online to find.

Five Essential Elements of SEO

There are five important SEO copywriting elements that you should need to focus on when you are working on your web page and blog post. These should make an impression on Google otherwise you’re online campaign is finished. 

• Title – if you are optimizing your page, it is very obvious that you should include the target keywords in the title of your content. The keywords should appear in the title somewhere plus if the keywords are upfront, it will have a greater chance to be on top in the search engine rankings. The emphasis on putting the keywords in the title is common sense – it is a practical strategy that is guaranteed to work from a search engine perspective. When people type on the search box, they literally want to find the specific words in the search results. It is imperative to have the keywords in your title so people can link to you – this is also important for Google or other search engine to determine your page content. Keep your length title to under 72 characters. This is for search purposes as the full title will be visible in the search result, increasing your chance to be found by web visitors.

• Meta Description – you also have to prepare not only in the rankings but the presentation of your content in the search engine. The Meta description of your content is an important element of your title in the search result for it will greatly influence whether you will get a click or not. Meta description may or may not influence your search engine ranking but it is an assurance to your searcher that your content is what they are looking for. The characters of your Meta description should be under 165.

• Content – an updated content makes the search engine excited. Your content should only focused on the subject matter – it should only be centered in your target keywords and phrases. A brief content may have hard time in ranking over the page with significant content so your content must at least have 300 words.

• Keyword Frequency – the keyword frequency has a direct impact on the rankings. The ratio of those keywords in the page and at the rest of the content affects the density of the keywords. You have to take note about the frequency and density of the keywords as it may not appear as a spam. If your keyword density is greater than 5.5%, you will be guilty of keyword stuffing and your webpage will be penalized by Google. You don’t have to unconsciously repeat the keywords to optimize.  

• Linking – it is important for your web page to be connected with other pages and content for it matters to search engine optimization. You have to link your page to relevant pages with content that is purely fair. 

There are other SEO elements that may certainly boost your search engine rankings but if you focus in these five elements narrated above, you will be covering the vital elements of an effective page optimization. Focus on what the search engine are really looking for – quality results.