Three Reasons why your Website is not on the Results Page!

Many websites are going through the dilemma of not ranking well in the search engines. Fortunately, we have collected some common reasons why your site is not showing up in the search engine results. This will hopefully help you improve your website to gain more attention in the online community.

• Your homepage is a Flash Splash Screen – splash screen is an image that is used to describe the introduction page of a website. Your homepage is the most important part of your website; it should tell the people what your site is all about. Your homepage should not contain a splash screen with fancy animation that says “Enter Site” or “Flash Intro Page.” The search engine will index your website for “enter site” or “flash intro page” since those are the only words the search engine can pick up from your page. Title tags are very vital to locate your page. Get rid of the flash splash screen on your homepage and replace it with normal, corporate looking web design. It will not only improve your site rankings but it will make you look more professional.
• Your webpage has more pictures than words – words are worth than pictures. You must know that the search engine cannot read pictures so a picture is useless to determine what your site is all about. If you want your picture to be picked up by the search engine – write words describing that picture. But written content is more appropriate than visuals – though visuals are a good way to complement your text.
• No one is linking to your webpage – if your website is not linked to any other site, search engines will not even bother to visit your site. If you have any affiliations with other sites, you will be viewed as a real player in the industry, thus you will gain more popularity in the web visitors and search engines. Link to a site that is relevant to your content.

When you design your website, ask yourself if what the website is all about. When someone searches for a particular topic, make sure that your content has those keywords – it is important that the keywords appear on your page so it will be recognized by the search engine right away. Make sure that those keywords will appear in text and not in images to make it more effective. Gather links pointing to your website.   

What you need to know about SEO before hiring ‘em!

SEO, Search Engine Optimization, is a technique of improving the quality of traffic in the website from the search engine. The higher the ranking of the site appears in the results page, the more visitors it will acquire from the search engine.  SEO establishes a searchable website by applying appropriate keywords and phrases.

Most SEO offers effective services for website owners such as: review of the site content, technical advice on website development, content development, management of online business, and keyword research.

Hiring a SEO is important if you are planning to redesign a site or launch a new site. Make sure that the designed site must not wind up in the bottom - it should be a search engine-friendly site, likewise the SEO can improve the existing site.

Here are some questions you should ask before hiring a SEO:

• Can you show me samples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you provide any online marketing services or advice to complement my business?
• What kind of outcomes do you anticipate? How do you appraise your success?
• What's your experience in my industry?
• What's your experience in my country/city?
• What are your experiences in developing international sites?
• What are your most crucial SEO techniques?
• How long have you been in the business?
• How can I expect to communicate with you? Will you share with me all the changes you made to my site, and provide detailed information about your recommendations and the reasoning behind it?

Things to consider:

• Be cautious in dealing with SEO firms and web consultants.
• No one can guarantee a number one ranking on Google.
• Be careful if a company won't clearly explain what they intend to do.
• Choose wisely.

Which is which for your content – quality or quantity?

The Golden Rule of SEO: content is king. Without the content, your website is good as useless. The internet serves as the medium for information and people search for that information. Web content is important for search engine optimization to increase your page rank in the search engine. Fresh content will attract search engines –the more content you add in your website, the more it will increase your chances of getting a higher result. Now the question is: when adding content on your website, will you settle for quality or quantity? Do you want a website with lots of poorly written articles or a website that has few articles but of quality work? 

        You want to increase your position in the results page so you can gain more traffic. People use search engines to find what they are looking for. So if you put too many poorly written articles in your website, the visitors will never visit your site again after seeing the quality of your work. Soon enough, no one will eventually visit your site. Your efforts of increasing your ranking in the search engine will be put into vain.

     If you focus on the quality of your content, you will have a greater chance of succeeding in the results page. If your website has some useful content, the people will want to visit your site again. People would want to see your articles – chances are, they will return frequently to look forward for you new published article. If you have a strong “fan” base, it will surely generate internet traffic. Traffic is the key to success of any website especially if you have consistent traffic in your site. Webmasters who focus more on the quality of their content will have greater chance of being on top.

      It is not a question that quantity in your content will help promote your website – but publishing too many poorly written articles in your website? Forget it! You market your website because of the quality of its content. Quality in content is indispensable – remember, it’s what people go online to find.

Why a Good-looking Website will increase Traffic?

If you put yourself from your visitor’s point of view, you will realize that a good-looking does make a difference. Web visitors who like your website will tend to come back and tell their friends about it. The physical elements of your website say a lot about your products or services. Highly successful businesses have a successful website as well. It is imperative to have a good-looking website so your business will be as effective as it is interesting. Here are good reasons why a good-looking website will definitely increase your traffic.

• A good-looking website shows professionalism. The first look on your website will give a long-lasting impression on your visitors. If your website looks cheap and horrible, your visitors will think that you are unprofessional when dealing with your business and they will never take you seriously. When dealing with a client on the web, you certainly want to look at your best in all aspects and that includes the physical appearance of your website. Your website is your face to your clients – you obviously want to look professional. If your clients are already impressed with your website, they will be comfortable in doing business with you. Learn the different approaches that will work best in creating and designing your website. If you are unsure with experimenting on your own, you can always seek for professional help to build the website for you. It is important to maintain a high level of professionalism at any cause.    

• A good-looking website is entertaining. Entertaining your visitors to stay on your webpage is as good as being professional looking. How to entertain your visitors? Offer contests and free giveaways to draw more traffic. You can also offer games to play on your site, make sure it relates to your business, to keep the traffic flowing. You can also put interesting and informative links to other websites and act as in between. Visitors want a website that is exciting and interesting.

• A good-looking website should be eye-friendly. Your website should not only show professionalism but it should be easy on the eyes. It should be attractive as it is functional. The colors and arrangements of your webpage elements should be appealing to the eyes. Bold colors may harm your visitor’s eyes for a period of time. Keep your text in dark colors. Your layout should be interesting but not difficult to navigate.

Focus on these reasons and it will increase traffic to your good-looking website. A website that looks professional, interesting and eye-friendly will lead you to success.

Why Web Analytics important to your Business?

In order to identify the behavior of your visitors in your website, you need a comprehensive marketing intelligence of web analytics. The data provided by web analytics – the number of website visitors, keywords that brought your visitors to the site, and what pages the web visitors are most interested in – are marketing knowledge that is vital to your business. With web analytics, you can understand your web visitors more. These data can eventually help you achieve your goals quickly.

Web analytics can help you improve your marketing campaigns and strategies to be more effective to your customers for it is an essential key in making a progress – it is because you can have a clear understanding on your visitor’s preferences and behaviors. It can also help you monitor and optimize your marketing campaign in real time. This day to day metrics provide the company a bigger picture for it increases valuable business insights – it’s not all about analytics, it’s also about insights.

Companies should realize the importance of research and measurement of web analytics. These data will enable you to meet your objectives and to perform an immediate action. It serves as your solid foundation for a stable and insusceptible business. As a foundation of relevant information, you can base your strategic decisions by analyzing trends and impacts on customers. The company can thrive for success and improve on areas that need improvement.  

Web analytics can determine the sales, profit, loss and market interest for it measures every significant statistics of your website – it’s an intelligent strategy the company can build upon to promote its website. It helps you monitor your visitors, you can prepare a more effective marketing plan base on actual facts and not possibilities and you can improve your marketing campaign to effectively reach your target customers.  

By understanding how web analytics affect your business performance, you will be able to balance the desired feasible goals for your company – one that is effective for your specific customers. You can make an informed decision as to which strategy to employ. Web analytics is not just a mere solution but a valuable tool in shaping your business objectives.  

Why your Business needs PPC Management?

Pay per click advertising in the search engine can draw traffic to your website and increase your visibility. Setting the PPC campaign requires much handwork and patience to taste success. Many companies don’t realize they need the expertise of a professional to do their PPC marketing. To ensure if your PPC campaign is effective, you need to have an in-depth understanding about PPC advertising, analyze your competitors, choose the right keywords, update yourself with trends, control your budget and promote your campaign.

There’s work to do in PPC advertising. The success of your campaign depends on how you execute your PPC advertising. Why take the burden if you can hire a PPC expert to take care of everything? Hire a reputable PPC expert.

• PPC experts are online marketing manager. They have the skills to launch and maintain an effective advertising campaign.
• PPC experts have all the needed expertise and knowledge to provide you with professional results. This team will monitor your campaign and make necessary adjustments to increase your performance. Also, you will be freed from hiring and training personnel in your office and you don’t have to worry about your in-house expenses.
• PPC experts have all the needed resources to analyze your competition, determine your keywords, and set your campaign to make it profitable. These PPC experts will manage your PPC campaign and will generate revenues for you.
• You need PPC experts because they know what the best keywords for your campaign. It is necessary so your website will pop-up in the results link – eventually, a potential customer will click on you. You will have a better chance to make a sale.
• If you’re too busy to monitor your campaigns, you need PPC management.

The surge of online competition makes optimizing of your pay per click campaign more important, that’s why it is important for you to acquire the services of PPC experts as it involves creating and placing ads in a prominent position at the search engine page results. PPC will increase your odds of getting a sale. PPC management can bring potential customers for a more convenient cost.

Are you using the Right Marketing Approach for your Product or Service?

The beauty of online marketing is its immediate feedbacks so you can react more quickly by changing your strategy and online approach. Different marketing strategies have been ploy to catch the attention of a potential customer. Companies have embraced these approaches to ensure successful online opportunities.

As online marketing is giving you lots of avenues to reach your potential and present clients, you can test the effectiveness of these marketing approaches so you can adjust your budget and energy accordingly:

• Email – you can deliver your message to your target customers with a guaranteed immediate response. It is cheaper and easier to track your marketing campaigns.
• Social Media – why Facebook, Twitter and LinkedIn are hugely popular nowadays? These websites are engaging in conversations. If you will use these online platforms to promote your products or services, there is a greater chance that these social conversations will turn into business discussions. Social media will help you enhance your company, make direct sales, serve customers, scout competition and find potential partners and employees.
• Search Engine Marketing – search engine marketing can get your name to a highly targeted audience. The people who are looking at the search engine are specifically looking for a specific item to purchase. The two ways to utilize search engine marketing is Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO enhances the structure and content of your website that major search engines can easily find and can display it higher on the results page – it requires significant investment and expertise. PPC uses appropriate keywords designed to attract customers. The better your keywords for your products or services, it will increase your odds of getting a sale.
• Blog – a well-written blog is a best way to drive traffic into your website. Blogs can be picked up directly by search engines. Your blog can attract other bloggers and other major websites. If people link to your blog, it is a proof to the world that you are the real deal in the industry – such commendation deserves a higher position in the search engine results page.
• Video – you can create an informative and interesting video regarding your product or service and post it at YouTube. A video is a great way to advertise your company online as it will attract thousands.
• Newsletter – it is a perfect tool to update your clients and visitors about the goings on inside your company. You can also boast success stories as it will inspire your clients and visitors. As you write informative articles, you will also create a generating revenue platform.
• Banner Advertising – a creative banner ad is a good arsenal in your online marketing campaign. Create a banner ad that will persuade your potential client to do an action – it is an excellent ploy to drive traffic to your website.

Online marketing is all about packaging and sales conversion. Companies should start investing in this significant platform to promote their marketing campaign. 

How to Blog Successfully?

It is already proven that blogging is an effective marketing tool as it generates sales. The blog can communicate to your clients and potential clients about your products and services. It can help you gain insights about the needs and interests of your potential clients. It gives a voice to the company as it builds loyal following from your clients and potential clients. Here are some important suggestions for successful blogging:

• Your goals should influence the content of your blog. What is it that you want to establish in the industry? Boost the status of your site in the search engine to have an edge among your competitors. Also, if you have multiple authors for your blog – much better – have someone check for content entries, e.g. grammar, typos and consistency.

• The blog should have a personal touch. Your readers want to know about your thoughts and opinions relevant to your industry. Make the blog conversational by speaking directly to your readers.

• The blog should be useful to your readers. Make it relevant. If your blog is a good source of information about your industry, many websites and blogs will link to your site, thus increasing your chances of getting a top position at the search engine results.

• Use relevant keywords in your blog. It is a practical way to boost your the search engine results page.
• Your readers should be compel to read your blog if you keep them hungry for more. They will have that impulse to return to your blog over and over again.

• Be subtle when you’re making a sale. Do not use your blog as your press release or brochures. Your readers will know if you’re making a sales pitch.

• Always update your blog. Your readers are always expecting a new content. If you update your blog once a month or anytime you feel like it then you cannot develop a devoted readership. As much as possible, your blog should have frequent updates.

• Blog requires commitment. Make sure you have the time before deciding to start a blog. Have a commitment to maintain the blog. If you abandon your blog, it will give your company a negative impression.

• Consult for advice before taking this marketing initiative. Ask a marketing expert for your blog’s content and goals.

Generally speaking, a blog is a highly effective marketing tool to differentiate your company from your competition. To be successful in your blog it should have a careful planning, commitment and creativity. 

Outsource your Business to Bacolod City!

Business Process Outsourcing (BPO) is the fastest growing industry worldwide. In the Philippines, premier cities such as Manila, Cebu and Davao are the often the target location of the foreign investors to start an outsourcing company. Also on the list are the “next-wave cities,” Bacolod City isn’t far behind as it placed 3^rd in the “Top 10 Next Wave Cities” for BPO development. The list was based according to talent, infrastructure, business environment and cost of doing business.

The city’s development marked a great milestone for the people of Bacolod. These “next wave cities” scored highly because of the quality of their roads, easy access to international and domestic flights, reliability of power supply, cost of labor, peace and order, vulnerability to natural disasters and among other factors.

As globally acknowledged to be one of the best offshore providers that specialize in outsourcing processes, the BPO workforce of Bacolod City matches its services with great skills and competence. Being a business- friendly environment, Bacolod attracts more investments in the BPO industry. Considering that more foreign investors are outsourcing their services here in Bacolod, it increases the job opportunities for the locals as well.

As Bacolod City is inching closer to be at the top of the “next wave cities,” the city is striving harder to improve especially in the human resource development. With this, Bacolod City will surely be a top offshore destination. 

How effective is your SEO campaign? Measure it!

There is a tight competition in the SEO industry. There are specific metrics you have to overcome to measure the SEO effectiveness in your marketing campaign. You need to know the critical details of the SEO campaign since most of the people wanted to reach the top position in the search rankings. How valuable are your SEO methods? How effectual are your SEO strategies?

Here are the four ways to measure SEO effectiveness:

• Indexation Metrics – the first critical step to measure your search performance. Websites that haven’t been indexed have limited chances of getting a top position in the search rankings. However, more of the indexation of your site is a liability for it has duplicate competitors. If your website is recognized by the search engine, indexation metrics will be established. This is to measure the indexation of your website through site queries in the major search engines. It will measure if how many URL are indexed in search engines. When you know the queries, you can compare the number of pages that is appearing.

• Back-links Metrics – the backlink metrics are responsible for identifying the external links on your website.  The more external links you have, the more chances you have of getting a good position in the search engines. Back-links can either be blog posting, article writing and other SEO strategies. You should place your site’s URL every time there is a new post.

• Ranking Metrics – as your keywords or phrases are searched in the search engine, the ranking metrics will appear. The search engine optimization process will track your page and its rankings.

Traffic and Revenue Metrics – there is revenue in every searched keyword as long as you have the appropriate keywords. With traffic and revenue metrics, you can track the percentage of visitors who actually avail your products or services and the amount of revenues you generated from your keywords.

This article will help you determine the effectiveness of your SEO methods. These metrics will help you monitor the ranking status of your site as you deploy your SEO techniques. 

How to Use Social Media Effectively?

Using social media in promoting your product or services can be of advantage if only you know how to effectively use this marketing platform. Many people commit mistakes when they try to integrate their business with social media. Oftentimes, these simple errors may reduce the effectiveness of your marketing campaign.

Social media today is evidently used by global companies. Using social media as a means for your marketing campaign can establish you an online presence. Here’s what you should do to use social media effectively:

• Since social media is an alternate for email marketing, it is important that you invest more of your time if you want to make use of this marketing platform. People wants to see status updates in your social media accounts – don’t leave your followers out to dry. Post an update at least twice a day.

• Create an effective profile in your social media sites. The company page represents you that is why you need to give it a more professional look. Put in mind that your profile is a mere representation of your products or services so be direct when presenting yourself. Develop an interesting sales pitch worthy to be looked at.

• Join social media groups in your niche to understand more of your target market. When you establish a good reputation in your network, potential clients will come to trust you.

• Invite more people to your profile and into your site. When you invite them to join your page, send a personalized message to let them know your presence. Your contacts will eventually your clients.

• Focus on your content. Your content will serve as an effective marketing tool eventually it will drive people to your website. Writing an excellent content will give your readers something worthy to look forward to.

• Be active and responsive. If your clients write about your product or service, take time to respond. Clients feel satisfied when you address their issues.

Use these simple tips to effectively make use of the social media in your marketing campaign. Being successful in your social media campaign will utilize your resources and there’s greater chance of a successful return of investment. 

How effective is Email Marketing?

Email marketing is a popular form of online marketing that gain overnight success. If you want to promote your business online, email marketing is just the right strategy. With effective marketing, people around the world will get to know your products and services. Know the value of marketing so it will maximize your profits. Many companies become successful because of this marketing platform. It is your job to make your business profitable

Using the internet as a means of advertising has a global reach. Anyone in the world can receive your email provided they have an internet and a computer. With the right strategy, email marketing is a powerful tool for it is highly profitable. When you decide to use the internet as a medium to empower your business, you should aim for a progressive business.

Email marketing utilizes the use of advertising in emails directly sent to the potential customers. Internet offers lots of opportunities when it comes to your business. Think about handing out flyers, and brochures in the offline marketing.

Here are the advantages of email marketing:

• Sending emails to the target clients is a great way to advertise. It is a powerful medium to market your products or services.

• Potential clients can have a direct response if they like or don’t like your products or services. 

• It strengthens your relationship between you and your potential clients as you are in direct contact with him. Build a rapport and a good reputation to your clients. Personalize your email.

• It is very cheap to start email marketing campaign compare to offline marketing. You don’t have to pay when you send out e-mails.

• It is fast and reliable. It is a known fact that the internet is the fastest medium in all communication. Considering its speed, it is very easy for you to convey information to your clients. Plus, if you can address the complaints of your clients right away.

E-mail marketing brings lots of good advantages to your business. It is a famous marketing strategy among many companies as it is proven effective to gain profits. When you launch an effective email marketing campaign, success will be at your doorstep.  

How important are Keywords in SEO?

Search engines only recognize the text on websites. Search engines don’t care about the image, animation, video, flash even if how creative they are – for SEO, “Content is King.”

Keywords play a vital role in your online success. To attain your goal, which is to rank high in Google and in other search engines, you have to implement SEO techniques and keywords will play a vital role. As an online marketer, your only goal is to make sure that your content contains all the appropriate keywords. Keywords can make or break the success of your website that is why it is very important.

When you are selecting the keywords for your website, choose keywords that suit best your site. Keyword research is not an easy thing to do. There’s a huge competition in the market, so it is imperative to find the profitable keywords.

Keywords are the most primary element of the search engine process – it is the most important thing in optimizing your website. Search inquiries are made based on the keywords picked up by the search engine so you should be very careful in selecting the most relevant keywords for your website.

Here are some things you need to consider when selecting keywords for your website:

• Content makes up a website. So a good website must have an exceptional content. With your quality content, it is just right to rank higher in the search engines as to recognize your efforts and to get what you deserve. To increase your page rank, use the appropriate keywords seamlessly in the content of your site. Search engines ranks solely based on the volume of appropriate keywords found in the content.

• Make sure that the keyword phrases in your website are specific and unique. There’s a tight competition, so it’s impossible to be on top. Using of keyword phrases will give you more edge because keyword phrases apply context to keywords.

• You need to use synonyms. You should know what the audience are specifically looking for, alter the keywords with synonyms to match the desired results, plus it will have better chances in the search engine results page. 
  
  

If your page ranking does not improve inspite of the relevant keywords in the content of your website, then there must be serious and unidentified SEO problems that need to be addressed. Find it, so it will improve your website’s optimization.  

Keep your Private Information Private!

Are you one of those people who like giving out your personal information online? Don’t you care about your online privacy? Unfortunately, many people around the world have been victims of identity theft and internet fraud because of their carelessness and laziness to keep their private information private. Online privacy should be taken seriously; your social media accounts such as Facebook, Twitter, MySpace, LinkedIn are often the target for these online criminals.  

Online sites gather important information about your identity and this could put you into jeopardy – maybe not today or tomorrow but it will be a major concern for you in the end. Here’s what you need to do to keep your private information private:

• Use a different email account if you want to make transaction or purchase online, join forums and subscribe to mailing lists. This is to disguise your online identity to the people you don’t, so your personal or business account will be free from the hackers. Use different passwords for your personal account and bogus account. Always use strong passwords. Don’t use your birth dates, anniversary or your kid’s birth date. Your password should have letters, special characters and numbers. You should change your passwords every 6 to 12 months. If you think your password has been compromised, change it right away.

• In your social media accounts (Facebook, Twitter, LinkedIn, MySpace, etc.), edit your privacy settings. Take control if who can see your profile. Don’t make your social network accounts your diary. Think about this (and it can happen!): you tweeted that you will be away for a week’s vacation, only to find out you were robbed when you got home.

• Make sure to put your Wifi at home a password so no one can tap into your connection. Do not connect to a Wifi in an unsafe network – always connect to a protected Wifi connection. Also, when you are using internet at a public place, don’t forget to sign out all your accounts when you log out.

• Install a reputable anti-virus and anti-spyware program into your computer to ensure that you’re secured from the virus and the spyware.

•          Watch out for the e-mails that you are not certain where it came from. Do not click links from these suspicious emails.
  
  
  It’s up to you if you take this advice seriously afterall it’s your identity that is at stake. Secure your identity when you are online, who knows, these hackers are just at your neighborhood waiting to strike on you.
  
  
  
  
  
  
  

It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the Web site so that it becomes an eagle. — Bruce Clay

Philippines as an Offshore Destination

Today, young professionals are most likely to work in a call center even if their degree is unrelated to that profession. Outsourcing, especially the call centers, is a booming industry in the country. Foreign companies establish offshore offices to provide service for their products. Offshore companies were being set up all over the world, Philippines is a frontrunner of this offshore destination.    

Philippine call centers humbly started through email then eventually companies decided to set up offshore offices abroad. Call centers right now are handling calls for customer service or technical support.

 

The reasons why foreign companies prefer offshore location are: low operational costs, scalability and skilled workers. Setting up an offshore location is cheaper when it comes to domestic operations. Also, outsourcing is a cost effective way to recruit new employees.

Filipinos have learned to adopt the Western culture which is why most of the call center agents can relate to their foreign clients. These Filipino agents are highly proficient and educated. Another reason why Philippines is a top offshore destination is that most Filipinos can speak English. They only need training from the call center companies to phase out their local accent so they can either adopt the American accent or neutralize their accent.

Filipinos are excellent workers, polite and patient, which is why they are the perfect candidates to handle customer service and tech support for irate customers.

Outsourcing is not only limited to call centers. The Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) are growing industries in the country. The outsourcing companies usually hire experienced professionals such as lawyers and writer that is why there is always a high demand for manpower.

The company and the service provider can both benefit from outsourcing. Both can get an excellent service quality at a minimum rate.  

White Hat SEO – the Most Effective Way to Higher Rankings!

If black hat SEO is effective in a given time, how much more the white hat SEO techniques? White hat SEO is better for your website in the long run. It can boost your website in the search results without having to worry its negative effects. White hat SEO is still the best practice for great web traffic – it is safer and more effective.

The most effective white hat SEO technique is writing high quality content in order to optimize your website for better page rankings. For SEO, content is still the king. A well written content makes your website useful to your target audience and to the search engines. An updated content can push your website to the top of the page rankings. Give the audience a good content that will be worth looking for.

Provide appropriate titles and meta data in your pages. Make sure that your titles are descriptive enough of your content. Use unique mata tags so your website can be indexed. Proper title and good meta data description is an effective way to leave an impression in the search engines.

Another effective white hat SEO technique is the wise use of keywords. An excellent selection of good keywords can go a long way. When you use the appropriate keywords and phrases, people will be drawn to your website. Usually, keyword phrases are more effective. Have at least two or three keywords or phrases on each page of your website. Do an extensive research on relevant keywords on your content. Find the keywords that best describe and explain your content. Each page should contain a relevant keyword to your specified topic.

The design of your website should be well structured. Make it simple so that search engine spiders can easily navigate through the pages. Also, it will be easier for your visitors to comprehend your content.

White hat SEO techniques can take some time to implement but if properly executed it will last for a period of time. Do not risk of using black hat SEO techniques – if caught, for your site will be blacklisted from the search engines. 

How to get the Best Deal from your SEO Experts?

Working with SEO specialists is an effective strategy for your company esp. if you don’t have any knowledge about search engine optimization. SEO specialists will be in charge of optimizing your website. With their years of experience, they are sure updated with the latest SEO techniques. SEO is the core of your marketing campaign. Hiring a SEO can keep you away from black hat SEO techniques. Bear in mind that not all SEO experts use the same techniques so it’s just natural to get varied results. But why settle for mediocrity when you can get the best out of your hired SEO so-called experts?

Find out how to get the best from your SEO experts. 

•  As much as possible, give your SEO experts a full control of your website i.e. building links and writing content.  Building, developing and modifying your website are part of their job. They will see to it that the layout and the navigation structure of your website are easy to steer and understand. With this, rest assured that they will do their best to give you the best results you deserve.

• Trust the gut instinct and expertise of your SEO expert. For sure you did your assignment before hiring that SEO firm – you hired them because for you they are the best in the business. When they present their ideas on the table, listen and trust their knowledge. Track their progress and the overall results – make sure that your money is well spent. Never, under any circumstance, tell your SEO expert how to do their job. They will be demeaned and will regard your comment as an insult on their expertise. Read the reports and verify the results.

• You have to understand the written reports of your SEO experts. If they give you numbers and percentages – ask them the exact figures. Understand the numbers on the table. If they tell you that 50% of the visitors turn into conversions – what is exactly that 50%? 50% of two visitors? Tell them to give you the exact data and statistics – they should go away with the fancy words. Evaluate the reports, ask yourself this: is the SEO technique effective to my business?

• Immediacy on the results is not possible. You have to understand that it takes time before you can see actual results from the SEO strategy you deployed. Don’t expect immediate results but it doesn’t mean you have to be lax – verify the SEO strategy and make sure it will deliver results. 

Learn from these SEO experts so once they leave your door, you will know how to deal and detect the basic problems of your website.  By learning from them, you will be able to optimize your site again without having to hire an expert again.

Follow these reminders and the SEO experts you hired will exceed your expectations. If you established a good professional relationship with them, you will get a better service. 

The Pros of Outsourcing

Outsourcing is a booming industry right now. Many companies in the global arena consider offshore outsourcing as they find it beneficial in many ways. To some, outsourcing will be just a waste of time and money but for the business minded people, it is the only thing to do if you want to make it big in your industry. Outsourcing serves an efficient function as it primarily improves the business operations of a particular company. Outsourcing your office operations has the following advantages:    

• You will be free from the day to day office activities and distractions. You will have the luxury of comfort as you will not carry the weight of the company. It will not also compromise the functions and operations of your business as it allows you to focus and give full attention to your business.

• Outsourcing is very cost efficient. For a company to be successful, they should keep an eye on their expenses, investments and profits. Reduce in office costs and operations are a good advantage of outsourcing. Outsourcing your business operations to a developing country will demand higher manpower but with lower costs. Call center customer service and medical billing are just among the examples of outsourcing.

•  You will have an unlimited access to manpower. Geographically speaking, you will have all the chances in the world to find the best candidate for a specific task. You will not be limited with candidates locally as you can hire people who can work for you remotely.

Apart from the financial advantages of outsourcing, you will be able to focus more on the core activities of your company as it contributes to your success. By gaining insight on its advantages, it’s up for you to decide if outsourcing suits well to the type of business you are running. The benefits of outsourcing have driven lots companies worldwide to get into this fad. Afterall, the offshore experience has brought them greatness. 

Promote your Business in Facebook!

If Facebook is a country, it is probably the most populated country in the world today. As of date, there are millions of active users worldwide. Because of the demands for social marketing, many companies right now are getting into the hype as they started using social networking sites like Facebook, Twitter and LinkedIn to promote their business.

Using social media sites for your marketing campaigns will have a good advantage to your business. Social sites will give your business a continuous buzz so you can establish your products and services in the market. It will allow you to connect to your audience. These social media sites can provide your business a professional branding and identity.

Facebook provides your potential clients a chance to know your company through your profile and from the people who works for you. With Facebook, you can post your company’s photos, links, events and blogs. Creating a Facebook page will help your friends, associates and potential clients to be familiarized with your products or services based on your regular updates. Integrate your Facebook page to your website.

There are many benefits if you use Facebook to promote your business: many people worldwide will discover your products and services. You can interact with your current and potential clients so you can identify what they are exactly looking for in your products or services. You can build social community and special niche in your company. You can also share your website, webinars, blog posts and event photos or videos.

In order to expand your contacts at Facebook you need to ask people – friends, associates, family, clients – to suggest you to others. Check out contacts and leads from other social sites. Join other networks – if you are visible to other social networks, you can build more followers. Make your Facebook page interactive and allow your followers to interact with each other.

The trending power of social media site is the biggest benefit you can get when you sign in to Facebook. The more followers you have, the greater your chances of making a sale. Remember that Facebook market can dominate the world. Creating your company page on Facebook and advertising your products or services are absolutely free.

Sign up to Facebook today and be amazed on what it can to do to your business. Make an effort so it will be rewarded in the end. 

How can Twitter Change your Marketing Campaign?

As a marketing expert, you are always on the lookout for new ways to increase your business sales as you find new customers. Today, a good marketing platform is through the use of social media networking. Twitter is a great social site that will enable you to post a micro blog with 140 characters. Twitter can definitely boost up your sales when you start posting about your products and services. Twitter, in any way, is good for marketing plus it’s easy to create a Twitter account.

You have to bring people into your website to increase your sales. In order to fulfill this, you have to have followers of your tweets. Some companies pay to get followers although it is not necessary. As much as possible, your followers should be your niche audience.

Once you have established followers who are interested in your products or services, you can try market your products or services to them. The fastest way to do this is to draw traffic to your website by tweeting links to your website, but do it in moderation for it might drive your followers away. Post links if you have a new content on your website.

Here are some effective ways to tweet:

•   Do not spam. Users of Twitter wants to socialize so do not spam their timeline. If your followers are overwhelmed with spam, they will “unfollow” you. 
• Know your products or services to understand it better. Twitter is the best platform for advertising your products or services – you should know that Twitter can go viral.
• Determine the importance of information you post on your tweets. Know what your customers are looking for so you will be successful in Twitter. 
•  Learn how to effectively communicate with customers and potential customers on Twitter to boost your marketing efforts. Post the latest news in your industry for your niche audience. 
•  Provide relevant information regarding your business. Also, you can post pictures so your followers will know you better. 
• Participate in the community. Communicate properly for it is a large community site.
• Outline a marketing plan before joining Twitter. The marketing plan will give you direction. 
• Begin conversations. Post questions related to your business so you can get responses from your followers.
• Follow others so they will know you existed. They will likely to follow you back. As many people will know your existence, this will generate traffic as it will boost your marketing campaign.

Twitter, if used correctly, can boost your sales. It is a powerful marketing tool. Earn a good reputation. It takes a lot of work and time to build your account and gain followers, but it will be all worth it.