SEO Training

SEO specialists are the people in charge of SEO campaigns to promote the website of a certain company. They used various SEO techniques and methods so the optimized website will appear higher in the search engine results page. SEO focuses on the right use of keywords and key phrases as it is an effective way   to be found by the look engines. These SEO specialists undergo SEO training.

SEO training is vital to make the SEO campaign a success. The training will discuss tips and tricks on how to market the business and how to maximize the investments.SEO training is cheaper compare to seminars and conferences. The training will cover all the areas of SEO so you will become a qualified SEO specialist.

SEO training is beneficial to all aspiring SEO consultants as the course will focus on the concepts and advanced techniques of SEO. SEO instructors are highly skilled and experienced about SEO topics. As a newcomer in the field, they can help you master and understand the complex aspects of SEO. SEO training will help you attain your goals.

A comprehensive SEO training is important in the online success as it will help in the optimization of the website. Master the tricks and techniques of SEO. The SEO training is designed to make your online presence felt.

Search Engine Optimization Consultants

The work of the search engine optimization consultants is to index the website in the search engines for a better ranking. An optimized website has high visibility, quality content and a functional navigation. Search engine optimization consultants specialize in getting the website rank in the first page of the search engines by using the appropriate keywords and key phrases.

Copywriting is an important tool in the search engine optimization. Website owners don’t need to worry about the search engine optimization techniques and terminologies as the search engine optimization consultants will give a thorough analysis of the SEO campaign.

The job of the search engine optimization consultants is to improve the website and its rankings by using the core keywords and key phrases. By availing the expertise and the services of the search engine optimization consultants, the website can attain the top position in the search engine results page and therefore reap an overwhelming profit.

Make sure to hire a reliable search engine optimization consultant for an effective SEO campaign. Make a rigid market research for any potential SEO consultant. A reliable search engine optimization consultant must be honest, hardworking, energetic and has a strong integrity. Hire an experienced SEO consultant so you will have a successful SEO campaign.

SEO Jobs

SEO jobs are easy to find online once you know where to look. Search engine optimization brings more traffic to the website. SEO is the driving force of any sales made online. The goal of the SEO jobs is to increase and improve the ranking of the website in the search engine results page.

SEO jobs are mostly focus on content writers. The content writer is very critical in any SEO company. What kind of responsibilities does one have in the SEO jobs? For starters, the people in the SEO industry constantly monitor the websites to improve its search engine rankings. To remain competitive in the global arena, a company must hire SEO professionals to do the job.

Another part of SEO jobs is to research the targeted keywords and key phrases. The content rich with the targeted keywords can easily be indexed by the search engine spiders. The web content must include all the appropriate keywords and key phrases. Also, it is an advantage to research what your competition is doing.

SEO jobs also look for web designers as they are in charge of the design of the website, which primarily contributes to the search rankings. A good website design will always be remembered by web visitors.

SEO jobs are very complex. A good optimized web content and user-friendly website will drive traffic to the website, which will increase the chances of getting a sale. 

Search Engine Optimization Marketing

Search engine optimization marketing is an effective business strategy to promote your product or services to online customers. The website should be search engine friendly so the website will have more traffic. Search engine optimization is a powerful online marketing tool to increase the number of website visitors of your niche market. Search engine optimization experts understand the latest and effective SEO strategies.

In the ongoing race of online supremacy, one needs to be at the top of his game to be successful. Search engine optimization marketing is an online marketing technique to improve the search engine ranking of the website. Search engine optimization marketing uses appropriate keywords and key phrases to optimize the website. Keyword research is the first step when optimizing the website. Find the best keywords that will suit best your niche audience; keywords are very critical in your SEO campaign.

Search engine optimization marketing, when done correctly, will definitely generate the website more traffic, clicks, leads and conversions. Also, this online marketing campaign will not only improve the ranking of the site but its online visibility as well.

Effective search engine optimization marketing depends on the keyword research and its web content. Having the right keywords and key phrases will boost your search engine rankings.

Ethical Search Engine Optimization

Ethical search engine optimization is the practice of SEO techniques and strategies that are acceptable and legitimate. Some SEO professionals use unethical SEO tricks and techniques to improve the rankings of the website in the search engine. At first, it will actually boost the rankings of the site but eventually you will risk of getting banned by the search engines once they learn your unethical SEO campaign.

Techniques such as hidden text, keyword stuffing, doorway pages and irrelevant text writing are examples of search engine optimization unethical practices. Be very careful when choosing the SEO Company as they might practice unethical means to improve the search engine rankings. The search engine penalizes any unethical SEO approaches.

The safest way of improving the website ranking is through ethical search engine optimization. Any ethical SEO company will not involve any SEO tactics that will harm their clients. Ethical search engine optimization follows all the search engine guidelines.

Ethical search engine optimization promotes the common good. An ethical SEO company will never lie about their abilities and knowledge in the field of search engine optimization. SEO is no easy task but make sure to invest in a legitimate SEO campaign. Ethical search engine optimization can take some time to implement but if done properly, it will last for a period of time.  

SEO Tips

Search engine optimization, esp. for someone who is new to the business, is a complex issue because of its technical jargons. Basic SEO tips, if done right, will rank your website higher in the search engine results page. Learning the basics of search engine optimization will help you earn money online.

The first of the many SEO tips that you should learn is to know your niche. You need to determine your target audience first so you can anticipate your keywords for your SEO campaign. Keyword selection is very important in every campaign as it is responsible for driving traffic into the website.

SEO tips always emphasize on keywords, keywords and more keywords. Place the appropriate keywords in every element of the website such as the title, header, content, URL, image names and meta tags. Web visitors use these certain keywords for their search queries.

Another important tip of the many SEO tips is writing good quality content. Writing a relevant content and emphasizing on the targeted keywords will drive more traffic to the website plus it will attract web visitors to come back to your site because of your relevant and informative content. Writing good articles is a great way to market your website to potential clients.

Learning the SEO tips and strategies will help you understand search engine optimization so you will have a successful SEO campaign. 

SEO Strategies

To achieve better rankings in the search engines, you need to deploy effective SEO strategies. Search engine optimization is all about the search engines finding your website because you use the right keywords and key phrases. 

One of the most effective SEO strategies is to have good quality content. Search engine spiders will crawl into your website once you have a fresh content. Also, the content must have all the keywords and key phrases. Use any free keyword tools to help you determine the right keywords. Find keywords with high popularity but low competition.

Another one of the effective SEO strategies is network building, blogging and social media to promote the website and increase the website traffic. Article campaign is also an effective SEO strategy used by the SEO experts to improve the website ranking. The more articles you submit in the article directories, it will attract the search engine spiders to your website.

Having the right SEO strategies in your SEO campaign can generate traffic and conversions. Running a website needs to have a quality content as to have a good online reputation in your niche market. The articles attract the web users to your website because of its information and knowledge. Quality web content will increase the confidence of potential clients to your site.

Search Engine Optimization Consulting

Right now, internet marketing is the most powerful tool of online advertising. If you want to make an emphatic online reputation then you need the search engine optimization consulting services from SEO professionals. Search engine optimization consulting services optimize web content and design for higher rankings in the search engine results page.

Search engine optimization consulting can obtain top search position by using ethical SEO practices, methods and strategies. SEO professionals utilize the best SEO techniques to provide high rankings that can guarantee a maximum return of investment.

Search engine optimization consulting services are critical in the keyword research and the technical aspects of SEO as to drive more traffic to the website. Having an in-depth knowledge on the keyword targets and that of the competitions is very profitable. Using the appropriate keywords on the web content will index the site faster as those keywords will be used by the potential clients in their keyword query.

Good SEO consultation will give you the edge – SEO consultants know how to get ahead of your competition. A reliable search engine optimization consulting services can develop an effective SEO strategy to market the website online which will eventually increase the sales and the conversions of the company.

Affordable Search Engine Optimization

The primary goal of a website is to share information, sell products and offer services. But for websites that offer products and services, the main goal is to gain an income. Through the search engines and direct traffic, the internet users can find any websites. When internet users make a search, they use certain keywords and key phrases to describe the information, products or services of what they are looking for. So the question is, how to get at the top search engine results at a lower cost?

Why pay more if you can avail a reliable SEO service at a minimal cost? Affordable search engine optimization is about choosing the right keywords and key phrases of which it is the vital key of getting found at the search engine results. Getting the website at the top results of the search engine rankings is not an overnight task - it requires patience, time and hard work.

Availing an affordable search engine optimization services is a great help for any SEO campaign. Search engine optimization professionals will increase the web traffic in your website and its conversions thus it will improve the company’s return on investment.

Potential clients use search engines to find what they are looking for – affordable search engine optimization will attract more visitors to a website. 

Organic Search Engine Optimization

Organic search engine optimization is when the website appears naturally in the results page of the search engine – it is completely different from paid advertising. Organic SEO is generating substantial gains and website traffic by “natural” means, organic search engine optimization is more on the techniques and strategies.

Since there is a tight competition in the internet marketing, some companies opt for sponsored links – these companies are willing to pay much to land a premium location in the search engine result’s page. Organic search engine optimization basically does not rely on an advertising budget instead it heavily relies on the relevancy and the quality of the web content.

Organic search engine optimization is all about researching keywords, creating niche market and writing relevant content. The implementation of organic SEO is simple, it focuses on: on page optimization, off page optimization, robots txt, meta tags, inbound links, keywords, keyword density and most especially, the content. By implementing these SEO strategies, it will eventually improve the search rankings of the website. It is an advantage to maintain a top keyword position in the search engine results – organic search engine optimization is a powerful tool for online advertising.

The very core of every SEO campaign is through commitment in the organic SEO – using paid advertising to generate traffic in the website is costly and has no guaranteed results. 

SEO Basics

Learning SEO basics is not difficult although it's time consuming. Once you know the SEO basics, you will learn to appreciate how the search engine optimization can work wonders in the search engine rankings. The purpose of SEO is to make the website as friendly as possible, SEO basics doesn't need specialized knowledge rather it requires basic understanding on how the search engines work.

What is SEO? SEO is optimizing a website to reach a better organic ranking in the search engines thus driving more traffic to the website. SEO basics start with the right keywords - identifying the right keywords will support your optimization efforts as to achieve high ranking in the search engines. You can also use keyword tools to help you build your keyword list.

The most important SEO basic that you need to learn is writing the content. The content should be unique and should be rich in keywords. If you want to be found in the web, fill your website with a good content. A good content brings more visitors - they will eventually link to your site. Also, your content needs to be useful so the internet users can find your website. If you update your content regularly, the search engine will index your site quickly.

SEO is about common sense. Learning the SEO basics will make the website a search engine friendly. 

Effective Search Engine Optimization

Search engine optimization is very crucial in any online campaign. People find the website through search engine directories. Effective search engine optimization makes the website very attractive in the search engines. One of the basics of an effective search engine optimization is to have traffic in your website.

When web visitors use the search engines for a search query, they only look at the first and second page of the result’s page – the goal of search engine optimization is to get listed in the first page. To accomplish the long-term goal of search engine visibility, the content of the website should be optimized. The SEO professionals determine the keywords and key phrases to be use in the optimization to have an effective search engine optimization campaign.

The first thing to do in optimizing the website is to check the content – the web content should be of good quality so the search engine can index your site faster. A good content can eventually increase your site traffic and your visibility among your niche audience.

The success of SEO is when the specific marketing goals have been meet through the effective search engine optimization campaign. Selecting the effective search engine optimization campaign is challenging but the desired results are feasible. 

Is Facebook Turning into a Porn Site?

If you have been hanging around Facebook lately, chances are you have seen the hardcore porn that’s flooding up your timeline. It appears to be just normal updates on your newsfeed, yet the supposed user has no idea of what was being posted. (The post itself is really graphic, not a PG-13 material.)

(What’s really funny, and tragic, is when your boss walks past your desk and saw all that “porn.”)

As of this writing, Facebook is currently investigating to address the issue. It’s still unclear if who’s the source of this offensive content. The spam happens at random – the unwary user will click on a link and fill their friend’s newsfeed with porn.

Reports say that users are furious – attacking Facebook that it turned into a porn site. Others stop using the social network to avoid opening the malicious posts.

For now, keep your profile safe by staying away from Facebook clickjacking. 

Beware of Facebook Clickjacking

Facebook spam has been a pressing issue for the users – this clickjacking worm has gone viral in the social network that hit thousands of users. The scam is simple, the users are supposed to “like” a link. Usually, it reads – OMG Click here to watch this video – very convincing bait for the users.

Before clicking any links, always check the URL (does the extension exist?) When you click on the link, your account will be compromised – it will start sending spam to your friends.

If you have fallen prey to this modus, visit the Facebook privacy settings and look for the “Apps and Websites.”Choose the app from the list and remove it from your account.

Here’s a video demonstration of Facebook clickjacking.

Issues on Online Privacy

Today, young and old alike are into social media stuff – which is why it is important to safeguard one’s privacy online. As everybody knows, privacy is very important on the internet. You need to protect yourself from online predators. Internet users need to heighten their awareness when it comes to giving information online – specifically email addresses and personal contact information, it’s always better to keep your anonymity on the internet.

Maintaining a social media account risks your online privacy - you jeopardize your physical location, which sometimes lead to your personal identity being stolen and your financial account being accessed. Self-censorship and inhibition is vital in social media – you don’t want to be a subject of one’s stalking activities.

Overall, it’s our responsibility to read and understand the privacy guidelines of each social site we joined. Remember, we are exposing our personal information as we become more connected with the internet. 

What is Content Farming?

With the recent update of the Google’s search algorithm, websites that practices content farming were slowly banned from the search engine. According to Wiki, content farming “is generating large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. This is to generate advertising revenue through page views.”

For Google, content farming sites are considered as “low-quality sites” and “sites with no original content.” Oftentimes, websites result to content farming to attract visitors and boost their search engine rankings. Website owners flood their site with duplicate content, as it targets the search results, page views and revenues, disregarding its quality.

The new algorithm, known as “Google Panda,” is banning sites with duplicate content. To avoid this, write your own content. Never copy your content from other sites. Remove low-quality content websites that are linking to your site. Always update your site with a new and original content. Avoid content farming.

Do this and you don’t have to worry about Google’s algorithm. Also, it can help you achieve better rankings on the search engine results page. 

Google Panda 101

The big news for 2011 in the SEO world is the birth of Google Panda. This algorithm penalizes sites with irrelevant and low-quality content. This update has said to greatly affect the SEO and the social media.

Since the new update, Google has been using its PageRank process to rank websites. The process checks the relevant sites linked to your website, as relevance plays a big role in page ranking. Google gives more value to its popularity and linked sites.

Google Panda has stirred controversies in the online industry. Since many internet businesses get high traffic from Google, it changed the SEO methodologies of the webmaster communities.

The new algorithm maintains the quality and uniqueness of every content.  The goal of this update is to stop content farming. Also, sites with bad quality and duplicate content are ranked lower.

Good and high quality content can pretty much benefit from Google Panda. So, do you think it is working to your advantage or disadvantage?

Facts about Social Media Revolution

In this video by Erik Qualman of Socialnomics, it highlights the latest trend of social media revolution. Stated as a fact, “If Facebook were a country, it’d be the world’s 3^rd largest.”

According to Qualman, “We don’t have a choice on whether we DO social media, the question is how well we DO it.”

Social media has become a part of our daily lives – this social revolution is a preview of our exciting future. 

Check out the video below. 

How to Create Google+ Page

Just recently, Google launched brand Pages – their counterpart for Facebook Pages. It allows companies, brands and products to invoke online presence through Google+. If you must know, Google has been removing business accounts, including Mashable and Ford from its social network. (Mashable and Ford’s account were later on restored) Google+ is strictly for personal account – not a business account.

Here’s how to create Google+ Page for your business (You need to have an existing Google+ profile to create a Page.)

• Go to https://plus.google.com/pages/create (the “Create Page” is on the right side of your homepage, just below the Hangouts).

• Choose your category.

• Local Business or Place
• Product or Brand
• Company, Institution or Organization
• Arts, Entertainment or Sports
• Other (if your page doesn’t fit in any category)

• Add your Info. Fill out the basic details about your page. You can also add your profile photo and tagline. 

• Add interesting content. Share photos and videos. Make your page interactive.

For sure, Google will continue to add features and functionalities to the Page. Until then, you are free to explore its features

How to Deal with Negative Social Media Comments

Social media has a huge impact on one’s image, which is why it is important to address the negative social media comments directed to you or your company. Nobody’s perfect, so deal with it.

No matter how upsetting or derogatory the comment is, do not ignore the post – respond to it no matter what. Being unresponsive to your clients will give them the impression that you are ignoring the issue. By responding, it only means that you are concern with your client and customer support is your top priority.

Keep in mind that a negative social media comment can hurt your image and reputation – be patient and understanding when dealing with a frustrated customer. Whether or not it’s your company’s fault, a simple apology will be greatly appreciated by your customer.

Contact the upset customer privately. Offer perks so they will be motivated to continue using your product.

Ignoring negative comments won’t make it go away. Comments and feedbacks will help you improve your products and services.

So, how did you handle upset customers on your social media accounts? 

Benefits of Article Submission

One of the most effective ways to increase website traffic is article submission. Why? Because this SEO technique can get you back links for your site. There are many article directories on the web that accept articles in various categories. Pick the most relevant category for your article so you can easily establish credibility in your niche.

The first thing to do is to come up with articles related to your site, make sure to include keywords and key phrases. Article marketing offers an alternative approach when promoting your site on the web. Here are the benefits of article submission.

• Submitting articles to article directories is totally free. All you need to do is to sign up for an account. Search engine bots easily crawl to site directories, increasing your chances of getting a good traffic.

• Article directories create inbound links for your site. Those who click the back links of your articles are already your potential clients.

• Your articles give you credibility. It establishes you as somebody who is knowledgeable in that particular niche.  

• There is a huge exposure through article submission. If you have good content, online users will publish your articles on their sites and blogs – your site will be in the resource box, which will eventually get you an overwhelming traffic.

Before submitting to article directories, make sure your article is SEO-friendly and credible. Have a unique content. Submit different articles every week – stay away from duplicate content. Take advantage of the benefits of the article submission as it drive traffic to your website. 

Helpful Ways to Find New Blog Topics

Running out of fresh ideas? Is your blog taking a holiday? Worry not. Ideas are there – you just need to find it. Here are some ways to help you find new topics for your blog.

• Find a topic you’re passionate about. Choose a theme you are comfortable with. Keep your content fresh to have a successful readership.

• Check the comment section. Sometimes best ideas come from your readers. Check their comments and find interesting queries and suggestions. Focus on an exciting discussion that ignited the comment thread.

• Write a list. People love to read lists. “Top 10 Ways to…” or “Top 5 Reasons…” etc. are fun to read.

• Write a review. It can be a product, book, movie, music, restaurant, or just about anything. Jot down your thoughts and experiences.

• Invite a guest blogger to write for you. If you can’t write, then ask somebody to write.

• Turn on the news. Interesting local and national news make a good headline. Tune in to the latest updates and be inspired by a new topic.

• Innovate. Post pictures. Hold a contest. Create a poll. Do something different to interest your readers. 

If all else fails, step away from the computer. Get some fresh air. Spend your afternoon at the park. Watch the passersby. Who knows, when you get back to your desk those ideas will pour in. 

What are the Benefits of Social Media?

The social media landscape has obviously changed the world. Today’s businesses result to the use of social media to be competitive in the marketplace. So if you still haven’t jumped in the bandwagon, here are the benefits of social media.

• It has a wider audience. Since many people around the world are using social media, you can easily establish and raise awareness for your brand. If you have an interactive online page, people would want to visit your account; this will boost the traffic on your website and turn your web visitors into customers. This will increase your chance of making more sales.

• There’s an audience interaction. Social media allows you to interact with your customers and potential customers. You can easily address their concerns and issues regarding your products and services. Take their constructive criticisms to improve your business and meet their needs. If you have company events, you can get your words across. Audience interaction is important in any business for it instills trust and confidence in your audience.

• Generation of leads. Social media can help you find new customers. Through your content, you can spark an interest from your future customers

• You can spy and analyze the competition. Check the social media accounts of your competitors to see what they have been up to as it is necessary to keep pace with your competitors.

Social media allows your brand to grow when done correctly. There’s better understanding about your products and services. Also, it will improve your insights about your target market. 

Why Integrate Social Media to your Website?

In today’s digital world, social media helps in bridging the gap between the corporate needs and the client’s needs. Web strategists deploy social media integration tools to make the company website relevant. With social media, it builds client’s trust and multiplies conversions.

Integrating social media to website is an effective online marketing strategy. Why? Because it is easier for your web visitors and potential clients to connect with you. Make your social media buttons visible (Facebook, Twitter, Google+, YouTube, etc.) Also, having the social media buttons on your website makes it easier for people to share your content with others. Social media inspires interaction compare to the typical website.  

Since your website is the core of your operation, it is just practical to use the effective advertising tool – the social media. Market positioning and promotional efforts can help enhance your online presence.

Creating online presence on popular social venues like Facebook and Twitter is crucial to your business campaign. Part of your marketing strategy is to turn your Facebook fans or Twitter followers into customer. You can engage with your audience through social media thus it can promote traffic to your website.

Integrate your social media to your website; use the available marketing tools at your disposal. Streamline your business efforts with an effective strategy.

Is Social Media Hype Here to Stay?

When social media invaded the internet, businesses joined the fad. Many companies are spending more time on their social media accounts – some experts say that companies are more focus on promoting their services and products on the social media compare to their official website.

Both social media and website are powerful marketing and sales tools – so it’s better to use and maintain both platforms.

Why the hype? Social media, because of its phenomenal growth, gained interest and popularity among internet users. Social networking sites provide a venue for customers to voice out their feedbacks and suggestions.

The use of social media becomes viral, which is why many companies prefer this platform to promote their brands. Companies pay attention to irate customers.

Is it necessary to jump on the social media bandwagon?

Social media is the new trend but businesses still and will always need a website. Website builds a significant online presence – it establishes your credibility as you let potential clients see the faces behind the company.

It’s a fact that many businesses benefit from social media, however, website is here to stay. It adds fuel to the social media phenomenon and eventually it will generate revenues as it continues to grow each day.

Why Settle for Siri if you can have Vlingo?

Long before Siri, the iPhone 4S powerful digital assistant, there’s Vlingo. Vlingo is exactly like Siri, it is the original voice-powered digital assistant and has been available for the Android users for quite some time now.

The interface is simple – just speak to Vlingo and it can send texts and email, voice dial, search the web, find places and update your status in your social media accounts. Smart isn’t it?

Here’s a demo video of Vlingo by TechPinas. 

Why Choose a Career in SEO?

The trend today is search engine optimization which is why many professionals shift to this industry – this is because of its massive internet growth in sales promotion. A SEO specialist employs an effective strategy that evokes the website to have an emphatic online presence. For someone who posses great analytical skills and excellent writing skills, SEO will be a good career path.

But why choose a career in SEO? Right now, there is a high demand for SEO services. Most companies hire a dedicated SEO specialist to manage their website on the internet, which is why there is a constant demand for good SEO experts.

Since many professionals make a successful SEO career, it is safe to say that SEO is a feasible business. Also, you can do SEO while you are still working for a company. Find reliable job sites that publish SEO jobs. SEO freelancer makes more money. If you are confident with your SEO expertise, you can start your own company.

Today, SEO is already recognized as a great career. Check for available SEO course. SEO, as a career, is long-term. Results don’t just happen overnight, you need to have patience.

Weigh your options first before choosing this career path. Make an informed decision. 

Helpful Tools to Manage your Social Media Accounts

It becomes demanding for online users to manage multiple accounts - why manually update your social media accounts when you can do it the easy way? Social media dashboards simplify the problem, as it allows the users to manage multiple accounts in just one portal. Here’s a list of social media account dashboards that can help you.

•  Hootsuite – a social media management tool that supports Facebook, Twitter, LinkedIn, Foursquare, MySpace and Wordpress. Hootsuite offers two versions – a free and paid version. The free version can house five social networks and two RSS feeds; for only $5.99/month, users of the paid version can enjoy unlimited capabilities. 

•  Tweetdeck – it is a desktop application for Twitter, Facebook, LinkedIn, Google Buzz, Foursquare and MySpace. It is compatible with Windows, Mac, Linux, Chrome. Also it supports mobile platforms such as Android and iPhone. What makes Tweetdeck popular is its awesome real time views and scheduling system. It has an easy to use interface plus it’s free. 

• Seesmic – it allows user to simultaneously manage multiple accounts such as Twitter and  Facebook. This free tool has a well-organized dashboard. It is suited for desktop, mobile and web. 

This is just an example of the many useful applications to integrate your social media accounts. You might also want to try CoTweet, Ping.fm and Twitterfeed. These social media tools are designed to make it easier for the users to communicate online. 

Optimize your Social Media Profiles

Social media is the new way to connect with customers and to build your online reputation. Popular social media sites practically do well in the search engines, which is why it is important to optimize your profiles to achieve better rankings. Establishing a strong personal or business brand online will increase your visibility.

The first thing you need to do is include your keywords in your profile name so when someone searches using your keyword phrase – your Facebook, Twitter, LinkedIn and Google+ profile will show up in the first page of the search engine results page. Web visitors might click on your profile and visit your website or blog.

Don’t underestimate the power of social media. Constantly update your profile, your website and blogs – search engines love an updated content.

Include the keywords and keywords phrases in your “About” information. Search engines usually check the profile description when indexing. Also, your profile image must be optimized – use your keywords as your filename.

Using the social media platforms is a smart tactic and an effective SEO practice. Quality keywords also works best on social media profiles. 

In Memoriam: Steve Jobs

“Your time is limited, so don’t waste it living someone else’s life.” - Steve Jobs

Meet the New iPhone!

The new iPhone is finally here! With its tagline, “Picking up where amazing left off,” iPhone 4S is expected to be better than its predecessor. Its features: dual-core A5 chip – considered as the most powerful iPhone processor ever, a whooping 8-megapixel camera, a stunning 1080p HD video, iCloud – easiest way to manage all your stuff, remarkable retina display – it’s the highest resolution on phone screen ever, AirPlay – it can wirelessly play what’s on your iPhone to your HDTV, and AirPrint – it prints everything on your phone, and its wireless.

iPhone 4S will be available in black and white colors. It will come at $199, $299, and $399 for the 16GB, 32GB and 64GB respectively. On October 28, 22 countries will get the new iPhone while 70 countries are expected to have the new Apple phone before the year ends.

So, will you get the new iPhone?

Facebook Timeline: The Time of your Life

With the recent changes made by the Facebook developers, Mark Zuckerberg introduced the new profile design during the F8 Developer Conference in San Francisco. Dubbed as the “Facebook Timeline,” it gives the users more control to trackback what they have already published on the social network.

The question is – do you want to go back to your old Facebook posts?

Zuckerberg described it as “the heart of the Facebook experience.” The new design displays the past-time feed of your Facebook experience instead of the real-time newsfeed.  The Facebook Timeline is meant to tell the story of your life. The layout is completely different from the traditional profile.

The Timeline highlights your stories in a chronological order. According to Facebook blog post “The way your profile works today, 99 percent of the stories you share vanish. The only way to find the posts that matter is to click ‘Older Posts’ at the bottom of the page. Again. And again. Imagine if there was an easy way to rediscover the things you shared, and collect all your best moments in a single place.”

What do you think of these Facebook changes? Are you going to revamp your profile? 

Important Things to Remember when Blog Commenting

Believe it or not, blog commenting contributes to the ranking of the blog site. It builds quality links that redirect to the site, which is a good way to establish your expertise in your niche. Another advantage of blog commenting is to form a casual relationship with other bloggers in your industry – a partnership with influential bloggers can go a long way. But you need to have a proper decorum when you do blog commenting.

• As much as possible, use your real name. Don’t hide your identity if you want to earn the trust of others. Build a trust with other bloggers and readers.

• Add value to your comments – don’t stick with generic comments like “great post” or “awesome.” Put some weight in the conversation. If you’re going to comment, then make an actual and interesting comment. You can establish yourself as an expert through blog commenting.

• Comment on blogs that are relevant to your industry. Focus on blogs that are in your niche for readers are more likely to visit your blog site.

• Make a constructive comment. Make your comments stand out. Add something interesting on the topic. But don’t be rude. Consider your online reputation as it reflects your business.

Through blog commenting, you can meet new people from your niche. Focus on writing great comments that offer some real value on your reputation. Comment because you have something to say – not only because you want to have backlinks. 

Why is PageRank Important?

There’s a huge advantage of having a high page rank. The higher the page is ranked, the better its outcome in the search engine results page (SERP). Basically, the pagerank measures the popularity of the site. Pagerank (or PR) is the numeric value that determines the importance of the site on the web. The numeric value runs from 0 to 10. The higher value of PR, the greater the importance of the website.

When other websites link back to your site, it is an indication that you have quality content. Inbound links increase the web traffic. Having a higher page rank means you have a valuable content and quality links.

The PR assesses the importance of the content based on its inbound links. Search engines check the keyword density and usage to determine the page ranking of the site. Keywords help the site to rank more competitively. A good content helps in increasing the page rank.  

Get better exposure in the search engine rankings – get reliable backlinks from your network. A simple link exchange can go a long way. Pagerank is vital to gain more traffic in your website. Having a good pagerank will increase your chances of getting into the top results page.

Linkbaiting Basics

If you’ve been around the blogosphere, chances are – you already have an idea what linkbaiting is. SEO experts use linkbaiting as a strategy to promote the page.

What is linkbaiting? It is an SEO technique that focuses on the web content. Articles, blog posts and pictures are design to encourage other users to link to you. Linkbaiting usually focuses on your niche as it brings quality traffic to your site.

Linkbaits draw people to link especially if there’s a great content. Linkbaiting is free which why it is considered as a household SEO technique – you don’t have to pay or do anything in order to get links for your site.

Why do you need these links anyways? You need other sites to promote your page. You can establish a good reputation if your site is being referred to by many other websites – web visitors will find your site interesting and something useful thus it will drive more traffic making you searchable in the search engines.

When you link to other sites, remember to look for that site’s niche. The website must be related to yours; otherwise the links from that site are pretty useless. Also, before linking to that site – make sure it is reputable or it can hurt your reputation.

In SEO, you have to apply what you have learned. If it works, then keep doing it. 

How to be a Good Blogger

Drawing more traffic to your blog can determine your success as a blogger. Interesting blog content makes your visitors your avid readers. Here are some interesting tips on how to be a good blogger.

Finding Ideas

Blogging ideas are probably the most complicated part of blogging. Read blogs from your niche to develop interesting topics. Ask help from the experts on your field. Write about your experiences, esp. if it’s relative to your blog’s theme. Read blog comments – it might spark some ideas on your part. Once you settled with a good topic, write away!

Include a Personal Touch

When writing a blog, show your readers your personality. People will find your blog interesting because of your personality – they want to read a blog where they can personally relate to. Sometimes, showing a bit of yourself can turn people off – so work on a strategy that will focus on your positive supporters. Make an impression, be yourself.

Simplify your Blog Structure

Web visitors like it when your blog is readable and understandable. Simplify your structure – preferably, use bullets. You can manage the flow of your ideas if you present it in a bullet form, plus It will be easier for the reader to understand your thoughts.

Blogging and Marketing

Establishing a good marketing strategy will definitely improve your success as a blogger. Your marketing campaign will either make or break your blog – no one will ever know your blog because of your poor campaign. Write good quality content – it really helps.

There are many ways on how to be a good blogger. Apply these tips and it can help improve your blogging stats in no time. But the very effective way to improve as a blogger is to read, read and read some more. 

How to Promote your Blog Effectively

A good blog if not properly promoted on the internet will not become a successful blog. The common goal for every blogger is to gain more traffic for the site. It is important to employ effective strategies to reach your niche and target audience. Here are effective strategies to promote your blog:

Submit to Blog Directories

Getting your blog listed in the blog directories is important when you want to promote your blog. Blog directories are easily crawled by the search engines (Google, Yahoo, Bing). Adding your blog in the blog directories will give you exposure. Also, it will drive more traffic to your site as people will find you.

Add RSS Feeds

Usually, RSS subscribers are the loyal visitors of your blog. They subscribe to your RSS feeds so they can frequently read your content. Add RSS subscription button on your blog so the visitors can easily access your content – these visitors will eventually be your loyal visitors.

Use Social Media

Today, social media has the power to make your content shareable on the internet. Social media sites like Facebook, Twitter, Google+, MySpace and many others have wider audience. The blog you shared with your circles is also visible to your friend’s circles.

Comment on other Blogs

Commenting on other blogs is very effective when you want to expand your audience. This means that you took a time off to read someone’s work – either you agree or disagree with his write-up. Also, don’t forget to put your blog’s URL when dropping a comment, page visitors will find your blog through that link.

Optimize your Content

Use keywords and more keywords on your blog content. Find topics that are highly searched in your industry. Write a well-written content and take note of the keyword density on your blog posts.

Use these highly recommended techniques to effectively promote your blog. 

How to Create a Blog?

You want to start a personal blog but you don’t know how to make one. Worry not; we are here to help you. We will give you a step by step introduction on how to get started.

• In your browser, go to http://blogger.com/. You must have a Gmail account to register an account, or create a new email (or separate email address) if you don’t have one.

• Once your Gmail account has been set up, click the “Get Started” button on the Blogger site.

• Fill in the details for your blog. Pick a title that describes your blog’s content. You can also use your blog title as URL address. All URLs end with “blogspot.com”

• You can either create your own template or choose from the existing preset designs.

• You can create new posts in your blog’s dashboard. Find the blue button that says “New Post” then click the “Create Post” page – this is where your writing begins.

Blogging is really fun. Establish yourself as a credible writer in the blogosphere. Have fun – keep on blogging!

Why is Mobile SEO Important?

Search engine optimization (SEO) doesn’t only cover the web audience but the mobile users as well, so it’s important to optimize your website for mobile devices as it’s a part of everybody’s lifestyle.

Mobile SEO caters customers who spend much of their time on cell phones and smart phones – from web browsing, email and social networking. In mobile SEO, a webmaster should consider the mobile site design and mobile search.

Mobile browser is like the web browser – it also has text and links, unless of course if you have a smart phone (iPhone, Android, Windows Phone and Blackberry) then its browsing features are more advanced. But since not everybody has a smart phone, it is important to focus your brand on the mass mobile market.

The best way to be found on handheld device is to register your site in the local search directories. Google and Yahoo have local listings which can get your site an additional traffic. Also, promoting your website on the social networking sites can drive website traffic. Mobile social networking is very popular these days.

It is important to optimize your site for the web but don’t forget to optimize your site for mobile devices. Mobile device is a popular platform in marketing which is why site owners must maximize its benefits. 

SEO Keywords

Being on the top results in the search engine is not an overnight task - one must carry out strategies for an effective SEO campaign. One of these strategies is to use the right SEO keywords. Using the right SEO keywords will index the website in the search engines - it guarantees to get traffic for the website as it continues to get good rankings on the search engines.

What is the importance of SEO keywords? When internet users use the search engines, they key in random keywords to describe what they are looking for. After that, the search engines will give them results according to relevancy and keywords. It is important to be included in the top page as internet users always look in the first page.

Search engines rely on the SEO keywords that are found in the website. The website will be categorized by the search engines according to the keywords used by the internet users. So finding the right keywords is important as it will help the internet users find your website. To optimize the website, make a list of the keywords that the web visitors will use.

Choose keywords that are relevant and popular to be effective. Also, do further research on the keywords of your competition. Select SEO keywords that are popular but not too popular with your competition. You can also use different keyword research tools to identify good keywords.

Never underestimate the power of the right SEO keywords as it will get more traffic for your website.

Choosing a Domain Name and Web Hosting for your Blog

So you’re a blogger – chances are, you have a blog with Blogspot or Wordpress. The thing is, you want to come up with a personal domain name for your blog but how? There are a lot of domain name registrar companies on the internet – the question is, which one is reliable? Finding a good domain registrar is not that easy. You need to consider a few things when choosing the right company.

First thing you should consider is the price. A domain name usually costs around $6 to $10 a year. Also, find a domain registrar that allows you to easily manage your blog.

When establishing a blog, you also need a good hosting. Web hosting company provides server space for you to store your files to make it available in the internet. Determine your hosting needs before hiring a web hosting company. Consider the price, bandwidth and disk space when choosing a hosting service provider.

It is important to have a unique domain name as it is your identity on the internet. Choose a name that explains your brand and use keywords that are related to your niche. Find the most popular and most used domain name extension (.com / .net / .org / .info)

Domain name is important to blogs and websites, which is why you should spend enough effort when choosing the right domain name.

Blog SEO

The sole purpose of blog SEO is to bring the website to the top ranking in the search engine results page. With blog SEO, you do not only satisfy your readers with your informative content but you can place the website at the front page of the search engines because of the relevant keywords and key phrases.

Article writing uses the right keywords and key phrases to optimize the web content. SEO experts check the keyword density in each article – determining the right amount of keywords will keep you away from keyword stuffing, which the search engines disapprove. Understanding the right keywords and keyword density is a great help to every SEO campaign.

Catchy titles and heads make an effective blog SEO. The title always grabs the attention of the reader that’s why it is important to have an interesting title. The articles should be informative and relevant so web visitors will come back to your site more often thus gaining their confidence.

Blog SEO is very strict in grammar so check your content very thoroughly. Readers don’t like to read content with erroneous grammar and spelling. Include the selected keywords and key phrases in your content. Sooner or later, you will master the skills of article writing. You will have a successful online campaign because of blog SEO.