There is a clamor today if whether online marketing is more effective compare to offline marketing. Whether we like it or not, online marketing uses offline channels.
It is a known fact that offline advertising has generated sales and revenues for years. Newspapers, magazines, television, radio and billboard are among the common platforms for mainstream advertising – these offline advertising are considered to be successful and profitable campaign as it leads customers to patronize a brand.
Offline marketing, at times, can be extremely difficult for it needs to measure the precise results of the brand campaign. Unfortunately, it is hard to have a precise measure the impact of the advertising campaign. With offline advertising, every result is regarded as broad.
The immediate feedback on your marketing campaign shows the real beauty of online marketing. With this, you can immediately change your marketing strategies to be more effective and efficient. You can enhance tracking on your online campaigns by using online analytics such as Google Analytics, CoreMetrics and Omniture. The ability to track results in real time can benefit your campaign if it’s not working well.
The downside of offline marketing is it often takes weeks or months to clearly know if your marketing campaign is going to be successful. Unlike with the help of web analytics, you can instantly know if your marketing campaign is working or not. With this, you increase your flexibility by making the needed changes as soon as possible. You can either invest more if the campaign is successful or put the campaign into an end if it’s unsuccessful. You have choices before it’s too late.
Since offline marketing uses the medium of magazines, newspapers, television and radio, in their campaigns, it is fairly to say that the targets are too broad and imprecise – usually these targets have no interest with their products and services. Online marketing will help you go beyond your target audience. You have means to deliver your advertising campaign to a handful of targets that it may bring an effective approach.
Online marketing can give you an instant gratification considering that you don’t have to be patient in waiting for your end results unlike offline marketing. Also, there are countless of online marketing platforms that can help you when it comes to your campaign. These medium are proven to be effective as you can adjust your focus in maintaining your online marketing.
While there are still some companies who remains to be at peace with offline marketing and advertising, many companies now prefer on investing their significant efforts in marketing their campaigns online.
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