How effective is your SEO campaign? Measure it!

There is a tight competition in the SEO industry. There are specific metrics you have to overcome to measure the SEO effectiveness in your marketing campaign. You need to know the critical details of the SEO campaign since most of the people wanted to reach the top position in the search rankings. How valuable are your SEO methods? How effectual are your SEO strategies?

Here are the four ways to measure SEO effectiveness:

• Indexation Metrics – the first critical step to measure your search performance. Websites that haven’t been indexed have limited chances of getting a top position in the search rankings. However, more of the indexation of your site is a liability for it has duplicate competitors. If your website is recognized by the search engine, indexation metrics will be established. This is to measure the indexation of your website through site queries in the major search engines. It will measure if how many URL are indexed in search engines. When you know the queries, you can compare the number of pages that is appearing.

• Back-links Metrics – the backlink metrics are responsible for identifying the external links on your website.  The more external links you have, the more chances you have of getting a good position in the search engines. Back-links can either be blog posting, article writing and other SEO strategies. You should place your site’s URL every time there is a new post.

• Ranking Metrics – as your keywords or phrases are searched in the search engine, the ranking metrics will appear. The search engine optimization process will track your page and its rankings.

Traffic and Revenue Metrics – there is revenue in every searched keyword as long as you have the appropriate keywords. With traffic and revenue metrics, you can track the percentage of visitors who actually avail your products or services and the amount of revenues you generated from your keywords.

This article will help you determine the effectiveness of your SEO methods. These metrics will help you monitor the ranking status of your site as you deploy your SEO techniques.