How to Deal with Negative Social Media Comments

Social media has a huge impact on one’s image, which is why it is important to address the negative social media comments directed to you or your company. Nobody’s perfect, so deal with it.

No matter how upsetting or derogatory the comment is, do not ignore the post – respond to it no matter what. Being unresponsive to your clients will give them the impression that you are ignoring the issue. By responding, it only means that you are concern with your client and customer support is your top priority.

Keep in mind that a negative social media comment can hurt your image and reputation – be patient and understanding when dealing with a frustrated customer. Whether or not it’s your company’s fault, a simple apology will be greatly appreciated by your customer.

Contact the upset customer privately. Offer perks so they will be motivated to continue using your product.

Ignoring negative comments won’t make it go away. Comments and feedbacks will help you improve your products and services.

So, how did you handle upset customers on your social media accounts? 

What are the Benefits of Social Media?

The social media landscape has obviously changed the world. Today’s businesses result to the use of social media to be competitive in the marketplace. So if you still haven’t jumped in the bandwagon, here are the benefits of social media.

• It has a wider audience. Since many people around the world are using social media, you can easily establish and raise awareness for your brand. If you have an interactive online page, people would want to visit your account; this will boost the traffic on your website and turn your web visitors into customers. This will increase your chance of making more sales.

• There’s an audience interaction. Social media allows you to interact with your customers and potential customers. You can easily address their concerns and issues regarding your products and services. Take their constructive criticisms to improve your business and meet their needs. If you have company events, you can get your words across. Audience interaction is important in any business for it instills trust and confidence in your audience.

• Generation of leads. Social media can help you find new customers. Through your content, you can spark an interest from your future customers

• You can spy and analyze the competition. Check the social media accounts of your competitors to see what they have been up to as it is necessary to keep pace with your competitors.

Social media allows your brand to grow when done correctly. There’s better understanding about your products and services. Also, it will improve your insights about your target market. 

Why Integrate Social Media to your Website?

In today’s digital world, social media helps in bridging the gap between the corporate needs and the client’s needs. Web strategists deploy social media integration tools to make the company website relevant. With social media, it builds client’s trust and multiplies conversions.

Integrating social media to website is an effective online marketing strategy. Why? Because it is easier for your web visitors and potential clients to connect with you. Make your social media buttons visible (Facebook, Twitter, Google+, YouTube, etc.) Also, having the social media buttons on your website makes it easier for people to share your content with others. Social media inspires interaction compare to the typical website.  

Since your website is the core of your operation, it is just practical to use the effective advertising tool – the social media. Market positioning and promotional efforts can help enhance your online presence.

Creating online presence on popular social venues like Facebook and Twitter is crucial to your business campaign. Part of your marketing strategy is to turn your Facebook fans or Twitter followers into customer. You can engage with your audience through social media thus it can promote traffic to your website.

Integrate your social media to your website; use the available marketing tools at your disposal. Streamline your business efforts with an effective strategy.

Helpful Tools to Manage your Social Media Accounts

It becomes demanding for online users to manage multiple accounts - why manually update your social media accounts when you can do it the easy way? Social media dashboards simplify the problem, as it allows the users to manage multiple accounts in just one portal. Here’s a list of social media account dashboards that can help you.

•  Hootsuite – a social media management tool that supports Facebook, Twitter, LinkedIn, Foursquare, MySpace and Wordpress. Hootsuite offers two versions – a free and paid version. The free version can house five social networks and two RSS feeds; for only $5.99/month, users of the paid version can enjoy unlimited capabilities. 

•  Tweetdeck – it is a desktop application for Twitter, Facebook, LinkedIn, Google Buzz, Foursquare and MySpace. It is compatible with Windows, Mac, Linux, Chrome. Also it supports mobile platforms such as Android and iPhone. What makes Tweetdeck popular is its awesome real time views and scheduling system. It has an easy to use interface plus it’s free. 

• Seesmic – it allows user to simultaneously manage multiple accounts such as Twitter and  Facebook. This free tool has a well-organized dashboard. It is suited for desktop, mobile and web. 

This is just an example of the many useful applications to integrate your social media accounts. You might also want to try CoTweet, Ping.fm and Twitterfeed. These social media tools are designed to make it easier for the users to communicate online. 

Optimize your Social Media Profiles

Social media is the new way to connect with customers and to build your online reputation. Popular social media sites practically do well in the search engines, which is why it is important to optimize your profiles to achieve better rankings. Establishing a strong personal or business brand online will increase your visibility.

The first thing you need to do is include your keywords in your profile name so when someone searches using your keyword phrase – your Facebook, Twitter, LinkedIn and Google+ profile will show up in the first page of the search engine results page. Web visitors might click on your profile and visit your website or blog.

Don’t underestimate the power of social media. Constantly update your profile, your website and blogs – search engines love an updated content.

Include the keywords and keywords phrases in your “About” information. Search engines usually check the profile description when indexing. Also, your profile image must be optimized – use your keywords as your filename.

Using the social media platforms is a smart tactic and an effective SEO practice. Quality keywords also works best on social media profiles. 

How to Promote your Blog Effectively

A good blog if not properly promoted on the internet will not become a successful blog. The common goal for every blogger is to gain more traffic for the site. It is important to employ effective strategies to reach your niche and target audience. Here are effective strategies to promote your blog:

Submit to Blog Directories

Getting your blog listed in the blog directories is important when you want to promote your blog. Blog directories are easily crawled by the search engines (Google, Yahoo, Bing). Adding your blog in the blog directories will give you exposure. Also, it will drive more traffic to your site as people will find you.

Add RSS Feeds

Usually, RSS subscribers are the loyal visitors of your blog. They subscribe to your RSS feeds so they can frequently read your content. Add RSS subscription button on your blog so the visitors can easily access your content – these visitors will eventually be your loyal visitors.

Use Social Media

Today, social media has the power to make your content shareable on the internet. Social media sites like Facebook, Twitter, Google+, MySpace and many others have wider audience. The blog you shared with your circles is also visible to your friend’s circles.

Comment on other Blogs

Commenting on other blogs is very effective when you want to expand your audience. This means that you took a time off to read someone’s work – either you agree or disagree with his write-up. Also, don’t forget to put your blog’s URL when dropping a comment, page visitors will find your blog through that link.

Optimize your Content

Use keywords and more keywords on your blog content. Find topics that are highly searched in your industry. Write a well-written content and take note of the keyword density on your blog posts.

Use these highly recommended techniques to effectively promote your blog.