Social media is the new way to connect with customers and to build your online reputation. Popular social media sites practically do well in the search engines, which is why it is important to optimize your profiles to achieve better rankings. Establishing a strong personal or business brand online will increase your visibility.
The first thing you need to do is include your keywords in your profile name so when someone searches using your keyword phrase – your Facebook, Twitter, LinkedIn and Google+ profile will show up in the first page of the search engine results page. Web visitors might click on your profile and visit your website or blog.
Don’t underestimate the power of social media. Constantly update your profile, your website and blogs – search engines love an updated content.
Include the keywords and keywords phrases in your “About” information. Search engines usually check the profile description when indexing. Also, your profile image must be optimized – use your keywords as your filename.
Using the social media platforms is a smart tactic and an effective SEO practice. Quality keywords also works best on social media profiles.
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