SEO Tips

Search engine optimization, esp. for someone who is new to the business, is a complex issue because of its technical jargons. Basic SEO tips, if done right, will rank your website higher in the search engine results page. Learning the basics of search engine optimization will help you earn money online.

The first of the many SEO tips that you should learn is to know your niche. You need to determine your target audience first so you can anticipate your keywords for your SEO campaign. Keyword selection is very important in every campaign as it is responsible for driving traffic into the website.

SEO tips always emphasize on keywords, keywords and more keywords. Place the appropriate keywords in every element of the website such as the title, header, content, URL, image names and meta tags. Web visitors use these certain keywords for their search queries.

Another important tip of the many SEO tips is writing good quality content. Writing a relevant content and emphasizing on the targeted keywords will drive more traffic to the website plus it will attract web visitors to come back to your site because of your relevant and informative content. Writing good articles is a great way to market your website to potential clients.

Learning the SEO tips and strategies will help you understand search engine optimization so you will have a successful SEO campaign. 

SEO Strategies

To achieve better rankings in the search engines, you need to deploy effective SEO strategies. Search engine optimization is all about the search engines finding your website because you use the right keywords and key phrases. 

One of the most effective SEO strategies is to have good quality content. Search engine spiders will crawl into your website once you have a fresh content. Also, the content must have all the keywords and key phrases. Use any free keyword tools to help you determine the right keywords. Find keywords with high popularity but low competition.

Another one of the effective SEO strategies is network building, blogging and social media to promote the website and increase the website traffic. Article campaign is also an effective SEO strategy used by the SEO experts to improve the website ranking. The more articles you submit in the article directories, it will attract the search engine spiders to your website.

Having the right SEO strategies in your SEO campaign can generate traffic and conversions. Running a website needs to have a quality content as to have a good online reputation in your niche market. The articles attract the web users to your website because of its information and knowledge. Quality web content will increase the confidence of potential clients to your site.

Search Engine Optimization Consulting

Right now, internet marketing is the most powerful tool of online advertising. If you want to make an emphatic online reputation then you need the search engine optimization consulting services from SEO professionals. Search engine optimization consulting services optimize web content and design for higher rankings in the search engine results page.

Search engine optimization consulting can obtain top search position by using ethical SEO practices, methods and strategies. SEO professionals utilize the best SEO techniques to provide high rankings that can guarantee a maximum return of investment.

Search engine optimization consulting services are critical in the keyword research and the technical aspects of SEO as to drive more traffic to the website. Having an in-depth knowledge on the keyword targets and that of the competitions is very profitable. Using the appropriate keywords on the web content will index the site faster as those keywords will be used by the potential clients in their keyword query.

Good SEO consultation will give you the edge – SEO consultants know how to get ahead of your competition. A reliable search engine optimization consulting services can develop an effective SEO strategy to market the website online which will eventually increase the sales and the conversions of the company.

Affordable Search Engine Optimization

The primary goal of a website is to share information, sell products and offer services. But for websites that offer products and services, the main goal is to gain an income. Through the search engines and direct traffic, the internet users can find any websites. When internet users make a search, they use certain keywords and key phrases to describe the information, products or services of what they are looking for. So the question is, how to get at the top search engine results at a lower cost?

Why pay more if you can avail a reliable SEO service at a minimal cost? Affordable search engine optimization is about choosing the right keywords and key phrases of which it is the vital key of getting found at the search engine results. Getting the website at the top results of the search engine rankings is not an overnight task - it requires patience, time and hard work.

Availing an affordable search engine optimization services is a great help for any SEO campaign. Search engine optimization professionals will increase the web traffic in your website and its conversions thus it will improve the company’s return on investment.

Potential clients use search engines to find what they are looking for – affordable search engine optimization will attract more visitors to a website. 

Organic Search Engine Optimization

Organic search engine optimization is when the website appears naturally in the results page of the search engine – it is completely different from paid advertising. Organic SEO is generating substantial gains and website traffic by “natural” means, organic search engine optimization is more on the techniques and strategies.

Since there is a tight competition in the internet marketing, some companies opt for sponsored links – these companies are willing to pay much to land a premium location in the search engine result’s page. Organic search engine optimization basically does not rely on an advertising budget instead it heavily relies on the relevancy and the quality of the web content.

Organic search engine optimization is all about researching keywords, creating niche market and writing relevant content. The implementation of organic SEO is simple, it focuses on: on page optimization, off page optimization, robots txt, meta tags, inbound links, keywords, keyword density and most especially, the content. By implementing these SEO strategies, it will eventually improve the search rankings of the website. It is an advantage to maintain a top keyword position in the search engine results – organic search engine optimization is a powerful tool for online advertising.

The very core of every SEO campaign is through commitment in the organic SEO – using paid advertising to generate traffic in the website is costly and has no guaranteed results. 

SEO Basics

Learning SEO basics is not difficult although it's time consuming. Once you know the SEO basics, you will learn to appreciate how the search engine optimization can work wonders in the search engine rankings. The purpose of SEO is to make the website as friendly as possible, SEO basics doesn't need specialized knowledge rather it requires basic understanding on how the search engines work.

What is SEO? SEO is optimizing a website to reach a better organic ranking in the search engines thus driving more traffic to the website. SEO basics start with the right keywords - identifying the right keywords will support your optimization efforts as to achieve high ranking in the search engines. You can also use keyword tools to help you build your keyword list.

The most important SEO basic that you need to learn is writing the content. The content should be unique and should be rich in keywords. If you want to be found in the web, fill your website with a good content. A good content brings more visitors - they will eventually link to your site. Also, your content needs to be useful so the internet users can find your website. If you update your content regularly, the search engine will index your site quickly.

SEO is about common sense. Learning the SEO basics will make the website a search engine friendly. 

Effective Search Engine Optimization

Search engine optimization is very crucial in any online campaign. People find the website through search engine directories. Effective search engine optimization makes the website very attractive in the search engines. One of the basics of an effective search engine optimization is to have traffic in your website.

When web visitors use the search engines for a search query, they only look at the first and second page of the result’s page – the goal of search engine optimization is to get listed in the first page. To accomplish the long-term goal of search engine visibility, the content of the website should be optimized. The SEO professionals determine the keywords and key phrases to be use in the optimization to have an effective search engine optimization campaign.

The first thing to do in optimizing the website is to check the content – the web content should be of good quality so the search engine can index your site faster. A good content can eventually increase your site traffic and your visibility among your niche audience.

The success of SEO is when the specific marketing goals have been meet through the effective search engine optimization campaign. Selecting the effective search engine optimization campaign is challenging but the desired results are feasible. 

Is Facebook Turning into a Porn Site?

If you have been hanging around Facebook lately, chances are you have seen the hardcore porn that’s flooding up your timeline. It appears to be just normal updates on your newsfeed, yet the supposed user has no idea of what was being posted. (The post itself is really graphic, not a PG-13 material.)

(What’s really funny, and tragic, is when your boss walks past your desk and saw all that “porn.”)

As of this writing, Facebook is currently investigating to address the issue. It’s still unclear if who’s the source of this offensive content. The spam happens at random – the unwary user will click on a link and fill their friend’s newsfeed with porn.

Reports say that users are furious – attacking Facebook that it turned into a porn site. Others stop using the social network to avoid opening the malicious posts.

For now, keep your profile safe by staying away from Facebook clickjacking. 

Beware of Facebook Clickjacking

Facebook spam has been a pressing issue for the users – this clickjacking worm has gone viral in the social network that hit thousands of users. The scam is simple, the users are supposed to “like” a link. Usually, it reads – OMG Click here to watch this video – very convincing bait for the users.

Before clicking any links, always check the URL (does the extension exist?) When you click on the link, your account will be compromised – it will start sending spam to your friends.

If you have fallen prey to this modus, visit the Facebook privacy settings and look for the “Apps and Websites.”Choose the app from the list and remove it from your account.

Here’s a video demonstration of Facebook clickjacking.

Issues on Online Privacy

Today, young and old alike are into social media stuff – which is why it is important to safeguard one’s privacy online. As everybody knows, privacy is very important on the internet. You need to protect yourself from online predators. Internet users need to heighten their awareness when it comes to giving information online – specifically email addresses and personal contact information, it’s always better to keep your anonymity on the internet.

Maintaining a social media account risks your online privacy - you jeopardize your physical location, which sometimes lead to your personal identity being stolen and your financial account being accessed. Self-censorship and inhibition is vital in social media – you don’t want to be a subject of one’s stalking activities.

Overall, it’s our responsibility to read and understand the privacy guidelines of each social site we joined. Remember, we are exposing our personal information as we become more connected with the internet. 

What is Content Farming?

With the recent update of the Google’s search algorithm, websites that practices content farming were slowly banned from the search engine. According to Wiki, content farming “is generating large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. This is to generate advertising revenue through page views.”

For Google, content farming sites are considered as “low-quality sites” and “sites with no original content.” Oftentimes, websites result to content farming to attract visitors and boost their search engine rankings. Website owners flood their site with duplicate content, as it targets the search results, page views and revenues, disregarding its quality.

The new algorithm, known as “Google Panda,” is banning sites with duplicate content. To avoid this, write your own content. Never copy your content from other sites. Remove low-quality content websites that are linking to your site. Always update your site with a new and original content. Avoid content farming.

Do this and you don’t have to worry about Google’s algorithm. Also, it can help you achieve better rankings on the search engine results page. 

Google Panda 101

The big news for 2011 in the SEO world is the birth of Google Panda. This algorithm penalizes sites with irrelevant and low-quality content. This update has said to greatly affect the SEO and the social media.

Since the new update, Google has been using its PageRank process to rank websites. The process checks the relevant sites linked to your website, as relevance plays a big role in page ranking. Google gives more value to its popularity and linked sites.

Google Panda has stirred controversies in the online industry. Since many internet businesses get high traffic from Google, it changed the SEO methodologies of the webmaster communities.

The new algorithm maintains the quality and uniqueness of every content.  The goal of this update is to stop content farming. Also, sites with bad quality and duplicate content are ranked lower.

Good and high quality content can pretty much benefit from Google Panda. So, do you think it is working to your advantage or disadvantage?

Facts about Social Media Revolution

In this video by Erik Qualman of Socialnomics, it highlights the latest trend of social media revolution. Stated as a fact, “If Facebook were a country, it’d be the world’s 3^rd largest.”

According to Qualman, “We don’t have a choice on whether we DO social media, the question is how well we DO it.”

Social media has become a part of our daily lives – this social revolution is a preview of our exciting future. 

Check out the video below. 

How to Create Google+ Page

Just recently, Google launched brand Pages – their counterpart for Facebook Pages. It allows companies, brands and products to invoke online presence through Google+. If you must know, Google has been removing business accounts, including Mashable and Ford from its social network. (Mashable and Ford’s account were later on restored) Google+ is strictly for personal account – not a business account.

Here’s how to create Google+ Page for your business (You need to have an existing Google+ profile to create a Page.)

• Go to https://plus.google.com/pages/create (the “Create Page” is on the right side of your homepage, just below the Hangouts).

• Choose your category.

• Local Business or Place
• Product or Brand
• Company, Institution or Organization
• Arts, Entertainment or Sports
• Other (if your page doesn’t fit in any category)

• Add your Info. Fill out the basic details about your page. You can also add your profile photo and tagline. 

• Add interesting content. Share photos and videos. Make your page interactive.

For sure, Google will continue to add features and functionalities to the Page. Until then, you are free to explore its features

How to Deal with Negative Social Media Comments

Social media has a huge impact on one’s image, which is why it is important to address the negative social media comments directed to you or your company. Nobody’s perfect, so deal with it.

No matter how upsetting or derogatory the comment is, do not ignore the post – respond to it no matter what. Being unresponsive to your clients will give them the impression that you are ignoring the issue. By responding, it only means that you are concern with your client and customer support is your top priority.

Keep in mind that a negative social media comment can hurt your image and reputation – be patient and understanding when dealing with a frustrated customer. Whether or not it’s your company’s fault, a simple apology will be greatly appreciated by your customer.

Contact the upset customer privately. Offer perks so they will be motivated to continue using your product.

Ignoring negative comments won’t make it go away. Comments and feedbacks will help you improve your products and services.

So, how did you handle upset customers on your social media accounts?