What you need to know about SEO before hiring ‘em!

SEO, Search Engine Optimization, is a technique of improving the quality of traffic in the website from the search engine. The higher the ranking of the site appears in the results page, the more visitors it will acquire from the search engine. SEO establishes a searchable website by applying appropriate keywords and phrases.

Most SEO offers effective services for website owners such as: review of the site content, technical advice on website development, content development, management of online business, and keyword research.

Hiring a SEO is important if you are planning to redesign a site or launch a new site. Make sure that the designed site must not wind up in the bottom - it should be a search engine-friendly site, likewise the SEO can improve the existing site.

Here are some questions you should ask before hiring a SEO:

• Can you show me samples of your previous work and share some success stories?

• Do you follow the Google Webmaster Guidelines?

• Do you provide any online marketing services or advice to complement my business?

• What kind of outcomes do you anticipate? How do you appraise your success?

• What's your experience in my industry?

• What's your experience in my country/city?

• What are your experiences in developing international sites?

• What are your most crucial SEO techniques?

• How long have you been in the business?

• How can I expect to communicate with you? Will you share with me all the changes you made to my site, and provide detailed information about your recommendations and the reasoning behind it? 

Things to consider:

• Be cautious in dealing with SEO firms and web consultants.

• No one can guarantee a number one ranking on Google.

• Be careful if a company won't clearly explain what they intend to do.

• Choose wisely.