Avoid these SEO Mistakes and Blunders!

SEO experts are humans too. They are not perfect. They are bound to make mistakes. Mistakes are inevitable; unfortunately it is not enough justification for screwing up your marketing campaign. Face it SEO mistakes can definitely affect the rankings of your website. But whatever SEO mistakes you did in the past can be corrected in the future.

To protect your website from crashing down in the page rankings, you need to familiarize yourself with the different SEO mistakes and blunders. Here are the SEO mistakes that you should avoid:

• Incorrect use of keywords. When people search on the internet, they look for particular and specific keywords. If you have the right keywords for your site, it will effectively increase your chance of getting a top result in the search engines. Also, keyword stuffing is a primary sin for a webmaster. Search engines will ban you for spamming keywords. To avoid this, limit the volume of your keyword in the content of your website. Keyword is the basic strategy for higher SEO rankings but do not stuff your content with too many keywords as your audience will lose interest.  The search engine spiders will decrease your page rankings if your page is overflowing with keywords.

• Using black hat SEO tactics. The fastest way to get a higher ranking is to deceive the search engine spiders. Little do they know, search engines are highly sophisticated that they can detect the flaws in your website. These spiders can recognize hidden texts, keyword spamming and cloaking in your webpage. If you try pulling this stunt – you will only hurt your page ranking and eventually it will be the reason why your website was banned.

• Lack of optimized substance. If you think you can push your page rank higher by posting images, videos, flash, and graphics – think again. These elements are effective to attract the visitors but it will never attract the search engine spiders. Search engine cannot read content in flash animations hence your website is invisible to them. Create a meaningful content. Updated and well-written content display professionalism. Using flash designs can make your website more appealing but you need an optimized text so that search engine will be able to index your website.

• Do not plagiarize your web content from the other websites. The search engine can recognize a duplicate content and it could affect your page rankings. Aside from that, what do you think your reader’s reaction will be after reading a duplicate content?

• Ignoring the benefits of social media. Using social media as a tool in your marketing campaign will boost your sales. Social media accounts such as Twitter, Facebook, LinkedIn, MySpace, etc. are a good promotional platform for your products or services. There are significant benefits in social media marketing as long as you stay updated and creative for your customers. 

Usually, novice SEO consultants are prone into making these SEO mistakes. To avoid such mistakes, make sure that your website is optimized by an experienced SEO who has an in-depth knowledge about the SEO industry.