Three Reasons why your Website is not on the Results Page!

Many websites are going through the dilemma of not ranking well in the search engines. Fortunately, we have collected some common reasons why your site is not showing up in the search engine results. This will hopefully help you improve your website to gain more attention in the online community.

• Your homepage is a Flash Splash Screen – splash screen is an image that is used to describe the introduction page of a website. Your homepage is the most important part of your website; it should tell the people what your site is all about. Your homepage should not contain a splash screen with fancy animation that says “Enter Site” or “Flash Intro Page.” The search engine will index your website for “enter site” or “flash intro page” since those are the only words the search engine can pick up from your page. Title tags are very vital to locate your page. Get rid of the flash splash screen on your homepage and replace it with normal, corporate looking web design. It will not only improve your site rankings but it will make you look more professional.
• Your webpage has more pictures than words – words are worth than pictures. You must know that the search engine cannot read pictures so a picture is useless to determine what your site is all about. If you want your picture to be picked up by the search engine – write words describing that picture. But written content is more appropriate than visuals – though visuals are a good way to complement your text.
• No one is linking to your webpage – if your website is not linked to any other site, search engines will not even bother to visit your site. If you have any affiliations with other sites, you will be viewed as a real player in the industry, thus you will gain more popularity in the web visitors and search engines. Link to a site that is relevant to your content.

When you design your website, ask yourself if what the website is all about. When someone searches for a particular topic, make sure that your content has those keywords – it is important that the keywords appear on your page so it will be recognized by the search engine right away. Make sure that those keywords will appear in text and not in images to make it more effective. Gather links pointing to your website.   

What you need to know about SEO before hiring ‘em!

SEO, Search Engine Optimization, is a technique of improving the quality of traffic in the website from the search engine. The higher the ranking of the site appears in the results page, the more visitors it will acquire from the search engine.  SEO establishes a searchable website by applying appropriate keywords and phrases.

Most SEO offers effective services for website owners such as: review of the site content, technical advice on website development, content development, management of online business, and keyword research.

Hiring a SEO is important if you are planning to redesign a site or launch a new site. Make sure that the designed site must not wind up in the bottom - it should be a search engine-friendly site, likewise the SEO can improve the existing site.

Here are some questions you should ask before hiring a SEO:

• Can you show me samples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you provide any online marketing services or advice to complement my business?
• What kind of outcomes do you anticipate? How do you appraise your success?
• What's your experience in my industry?
• What's your experience in my country/city?
• What are your experiences in developing international sites?
• What are your most crucial SEO techniques?
• How long have you been in the business?
• How can I expect to communicate with you? Will you share with me all the changes you made to my site, and provide detailed information about your recommendations and the reasoning behind it?

Things to consider:

• Be cautious in dealing with SEO firms and web consultants.
• No one can guarantee a number one ranking on Google.
• Be careful if a company won't clearly explain what they intend to do.
• Choose wisely.

Which is which for your content – quality or quantity?

The Golden Rule of SEO: content is king. Without the content, your website is good as useless. The internet serves as the medium for information and people search for that information. Web content is important for search engine optimization to increase your page rank in the search engine. Fresh content will attract search engines –the more content you add in your website, the more it will increase your chances of getting a higher result. Now the question is: when adding content on your website, will you settle for quality or quantity? Do you want a website with lots of poorly written articles or a website that has few articles but of quality work? 

        You want to increase your position in the results page so you can gain more traffic. People use search engines to find what they are looking for. So if you put too many poorly written articles in your website, the visitors will never visit your site again after seeing the quality of your work. Soon enough, no one will eventually visit your site. Your efforts of increasing your ranking in the search engine will be put into vain.

     If you focus on the quality of your content, you will have a greater chance of succeeding in the results page. If your website has some useful content, the people will want to visit your site again. People would want to see your articles – chances are, they will return frequently to look forward for you new published article. If you have a strong “fan” base, it will surely generate internet traffic. Traffic is the key to success of any website especially if you have consistent traffic in your site. Webmasters who focus more on the quality of their content will have greater chance of being on top.

      It is not a question that quantity in your content will help promote your website – but publishing too many poorly written articles in your website? Forget it! You market your website because of the quality of its content. Quality in content is indispensable – remember, it’s what people go online to find.

Why a Good-looking Website will increase Traffic?

If you put yourself from your visitor’s point of view, you will realize that a good-looking does make a difference. Web visitors who like your website will tend to come back and tell their friends about it. The physical elements of your website say a lot about your products or services. Highly successful businesses have a successful website as well. It is imperative to have a good-looking website so your business will be as effective as it is interesting. Here are good reasons why a good-looking website will definitely increase your traffic.

• A good-looking website shows professionalism. The first look on your website will give a long-lasting impression on your visitors. If your website looks cheap and horrible, your visitors will think that you are unprofessional when dealing with your business and they will never take you seriously. When dealing with a client on the web, you certainly want to look at your best in all aspects and that includes the physical appearance of your website. Your website is your face to your clients – you obviously want to look professional. If your clients are already impressed with your website, they will be comfortable in doing business with you. Learn the different approaches that will work best in creating and designing your website. If you are unsure with experimenting on your own, you can always seek for professional help to build the website for you. It is important to maintain a high level of professionalism at any cause.    

• A good-looking website is entertaining. Entertaining your visitors to stay on your webpage is as good as being professional looking. How to entertain your visitors? Offer contests and free giveaways to draw more traffic. You can also offer games to play on your site, make sure it relates to your business, to keep the traffic flowing. You can also put interesting and informative links to other websites and act as in between. Visitors want a website that is exciting and interesting.

• A good-looking website should be eye-friendly. Your website should not only show professionalism but it should be easy on the eyes. It should be attractive as it is functional. The colors and arrangements of your webpage elements should be appealing to the eyes. Bold colors may harm your visitor’s eyes for a period of time. Keep your text in dark colors. Your layout should be interesting but not difficult to navigate.

Focus on these reasons and it will increase traffic to your good-looking website. A website that looks professional, interesting and eye-friendly will lead you to success.

Why Web Analytics important to your Business?

In order to identify the behavior of your visitors in your website, you need a comprehensive marketing intelligence of web analytics. The data provided by web analytics – the number of website visitors, keywords that brought your visitors to the site, and what pages the web visitors are most interested in – are marketing knowledge that is vital to your business. With web analytics, you can understand your web visitors more. These data can eventually help you achieve your goals quickly.

Web analytics can help you improve your marketing campaigns and strategies to be more effective to your customers for it is an essential key in making a progress – it is because you can have a clear understanding on your visitor’s preferences and behaviors. It can also help you monitor and optimize your marketing campaign in real time. This day to day metrics provide the company a bigger picture for it increases valuable business insights – it’s not all about analytics, it’s also about insights.

Companies should realize the importance of research and measurement of web analytics. These data will enable you to meet your objectives and to perform an immediate action. It serves as your solid foundation for a stable and insusceptible business. As a foundation of relevant information, you can base your strategic decisions by analyzing trends and impacts on customers. The company can thrive for success and improve on areas that need improvement.  

Web analytics can determine the sales, profit, loss and market interest for it measures every significant statistics of your website – it’s an intelligent strategy the company can build upon to promote its website. It helps you monitor your visitors, you can prepare a more effective marketing plan base on actual facts and not possibilities and you can improve your marketing campaign to effectively reach your target customers.  

By understanding how web analytics affect your business performance, you will be able to balance the desired feasible goals for your company – one that is effective for your specific customers. You can make an informed decision as to which strategy to employ. Web analytics is not just a mere solution but a valuable tool in shaping your business objectives.  

Why your Business needs PPC Management?

Pay per click advertising in the search engine can draw traffic to your website and increase your visibility. Setting the PPC campaign requires much handwork and patience to taste success. Many companies don’t realize they need the expertise of a professional to do their PPC marketing. To ensure if your PPC campaign is effective, you need to have an in-depth understanding about PPC advertising, analyze your competitors, choose the right keywords, update yourself with trends, control your budget and promote your campaign.

There’s work to do in PPC advertising. The success of your campaign depends on how you execute your PPC advertising. Why take the burden if you can hire a PPC expert to take care of everything? Hire a reputable PPC expert.

• PPC experts are online marketing manager. They have the skills to launch and maintain an effective advertising campaign.
• PPC experts have all the needed expertise and knowledge to provide you with professional results. This team will monitor your campaign and make necessary adjustments to increase your performance. Also, you will be freed from hiring and training personnel in your office and you don’t have to worry about your in-house expenses.
• PPC experts have all the needed resources to analyze your competition, determine your keywords, and set your campaign to make it profitable. These PPC experts will manage your PPC campaign and will generate revenues for you.
• You need PPC experts because they know what the best keywords for your campaign. It is necessary so your website will pop-up in the results link – eventually, a potential customer will click on you. You will have a better chance to make a sale.
• If you’re too busy to monitor your campaigns, you need PPC management.

The surge of online competition makes optimizing of your pay per click campaign more important, that’s why it is important for you to acquire the services of PPC experts as it involves creating and placing ads in a prominent position at the search engine page results. PPC will increase your odds of getting a sale. PPC management can bring potential customers for a more convenient cost.

Are you using the Right Marketing Approach for your Product or Service?

The beauty of online marketing is its immediate feedbacks so you can react more quickly by changing your strategy and online approach. Different marketing strategies have been ploy to catch the attention of a potential customer. Companies have embraced these approaches to ensure successful online opportunities.

As online marketing is giving you lots of avenues to reach your potential and present clients, you can test the effectiveness of these marketing approaches so you can adjust your budget and energy accordingly:

• Email – you can deliver your message to your target customers with a guaranteed immediate response. It is cheaper and easier to track your marketing campaigns.
• Social Media – why Facebook, Twitter and LinkedIn are hugely popular nowadays? These websites are engaging in conversations. If you will use these online platforms to promote your products or services, there is a greater chance that these social conversations will turn into business discussions. Social media will help you enhance your company, make direct sales, serve customers, scout competition and find potential partners and employees.
• Search Engine Marketing – search engine marketing can get your name to a highly targeted audience. The people who are looking at the search engine are specifically looking for a specific item to purchase. The two ways to utilize search engine marketing is Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO enhances the structure and content of your website that major search engines can easily find and can display it higher on the results page – it requires significant investment and expertise. PPC uses appropriate keywords designed to attract customers. The better your keywords for your products or services, it will increase your odds of getting a sale.
• Blog – a well-written blog is a best way to drive traffic into your website. Blogs can be picked up directly by search engines. Your blog can attract other bloggers and other major websites. If people link to your blog, it is a proof to the world that you are the real deal in the industry – such commendation deserves a higher position in the search engine results page.
• Video – you can create an informative and interesting video regarding your product or service and post it at YouTube. A video is a great way to advertise your company online as it will attract thousands.
• Newsletter – it is a perfect tool to update your clients and visitors about the goings on inside your company. You can also boast success stories as it will inspire your clients and visitors. As you write informative articles, you will also create a generating revenue platform.
• Banner Advertising – a creative banner ad is a good arsenal in your online marketing campaign. Create a banner ad that will persuade your potential client to do an action – it is an excellent ploy to drive traffic to your website.

Online marketing is all about packaging and sales conversion. Companies should start investing in this significant platform to promote their marketing campaign.